Comedy
Get your giggles on with “Oh Teri!” on Zing!
Mumbai: Popular youth entertainment channel, Zing, remains steadfast in its commitment to embodying the spirit of the youth. Following the successful launch of ‘Snaackz’, which features content tailored to Gen-Z’s lifestyle needs from upcoming lifestyle content creators, Zing now aims to delight audiences with ‘Oh Teri!’. This exciting addition promises to elevate the humour quotient with a collection of prank videos from the top creators in the space.
Scheduled to premiere on 5 May 2024, which is ‘World Laughter Day’, ‘Oh Teri’ is set to become a staple for those seeking a good laugh. The line-up of contributors includes ‘Sahil Virwani Pranks from Mumbai’, ‘Devraj Das and Swagata Banerjee aka Prank Buzz from Kolkata’ and ‘Ravi Yadav aka DR Prank from Prayagraj’, each renowned for their distinct comedic flair. These creators have a robust fan base across social media platforms with over 4Mn subscribers collectively. Oh Teri! guarantees a laugh-a-minute with a unique brand of humour on display, from rib-tickling prank videos and light-hearted mischief to hilarious chaos. Just like ‘Snaackz’, ‘Oh Teri!’ will also be promoted across mediums to ensure it reaches our audiences on TV and Social Media.
Commenting on the launch, Zing business head Pankaj Balhara shared, “With ‘Oh Teri!’ we have an exciting addition to Zing’s content offering! Humorous content has a unique way of connecting Gen-Z and spreading joy, especially given the fast-paced world we live in where everything is on the go. By providing a platform for up-and-coming creators, Zing is not only entertaining its audience but also fostering a community where talent can thrive. With this initiative, our aim is not only to entertain but also to empower creators from across India to reach wider audiences. With “Oh Teri!” Zing endeavours to become the go-to destination for hilarious and engaging content that resonates with the youth.”
By offering a stage to creators nationwide, Zing persistently reshapes the digital entertainment landscape, forging stronger bonds with its audience while serving up limitless entertainment. Zing has always been at the forefront of creating relevant content for the Youth and with Snaackz and Oh Teri! this is just the beginning to what lies ahead.
‘Oh Teri!’ premieres 5 May, only on Zing! Brace yourselves for laugh riots and to say Oh Teri!
MUMBAI: If laughter is the best medicine, Sony Marathi seems to have found a way to bottle it and now, uncap it. After nine years, 950 plus episodes and a cult following that treats Maharashtrachi Hasyajatra (MHJ) like a weekly family ritual, the channel has taken the comedy blockbuster beyond the stage with MHJ Unplugged, a digital-only podcast that lets fans peek behind the punchlines.
Season 1 of MHJ Unplugged became an instant favourite, thanks to its refreshing premise: nine beloved MHJ artists dropping their on-stage personas to share raw, reflective, and often emotional stories. From childhood struggles to backstage chaos, each episode offered a rare, unfiltered look at the people behind Maharashtra’s most-watched comedy universe, a contrast fans embraced wholeheartedly.
The numbers tell the story. The debut season clocked 23 million plus views across Sony Marathi’s digital platforms, proving that the MHJ fandom doesn’t end when the cameras stop rolling. And for brands, the podcast became a high-engagement playground for integrations that didn’t feel shoehorned instead blending organically into the show’s storytelling.
Presenting partners Waman Hari Pethe Jewellers and Ravetkar Group rode the wave, with both receiving prominent host mentions and consistent visibility via L-bands, Aston bands and episode-level branding. Ravetkar Group even levelled up with on-set physical branding, rooted in the show’s community-first sentiment.
But the jewel in the crown quite literally was Waman Hari Pethe Jewellers’ now-signature integration: the “Waman Hari Pethe Soneri Kshan moment”. Each episode spotlighted a heartfelt moment between the host and guest, capped with a gifted silver coin that aligned perfectly with the brand’s motto “Soneri Kshananche Sobti”. It wasn’t just product placement, it was emotional placement.
Ravetkar Group founder and managing director Amol Ravetkar said, “Just as we build homes, we want to build moments of joy. Sponsoring this beloved show, which celebrates local talent and humour, reinforces our commitment to the culture and values of the communities we serve. We are proud to support quality regional entertainment and be a part of the incredible ‘MHJ universe’ that has captured millions of hearts.”
Waman Hari Pethe partner Ashish Pethe said, “Waman Hari Pethe Jewellers is delighted to partner with Sony Marathi’s MHJ Unplugged. This collaboration allows us to connect directly with our customers. MHJ Unplugged is a perfect vehicle for us as there is a perfect synergy between our customers and the audience of MHJ. Happy that we could share in the joy and laughter that this unique platform brings to the MHJ universe.”
Much of the show’s resonance comes from the way host Amit Phalke anchors it steering conversations with warmth, humour, and an ear for the stories that deepen fans’ emotional connection with the MHJ family.
Now, buoyed by Season 1’s success, Sony Marathi is gearing up for a bigger, bolder Season 2, with new sponsors already circling and an expanded content slate in the works. The channel calls MHJ Unplugged a “milestone in Marathi entertainment,” an experiment that not only paid off, but opened doors for high-engagement digital IPs rooted in regional storytelling.
If Season 1 brought fans closer to their favourite comedians, Season 2 promises to pull them right into the greenroom. After all, in the MHJ universe, the laughter doesn’t end, it simply goes unplugged.
