GECs
Gay & lesbian channel Logo to launch on 30 June
MUMBAI: Logo, MTV Networks’ gay and lesbian channel will launch on Thursday, 30 June. The channel will launch in 10 million digital cable homes in 22 top cities across the USA.
Logo’s line up will include films, documentaries, soaps and reality series. The network will telecast films like Kissing Jessica Stein and Philadelphia in the coming days. It will also broadcast a scripted series, Noah’s Arc which narrates the story of a homosexual black man and his friends in Los Angeles.
On the reality froht, a series about opening a gay bar is in the planning stage. Also in the offing is a stand-up comedy series named Wisecrack.
USA presently has two gay-oriented pay-per-view networks called, Here! and Q. Here! TV, an ad-free pay service started in 2003 by producer Paul Colichman. Logo will be a 24-hour, ad-supported network.
Colichman has been quoted in media reports as saying that, Here!, which features R-rated movies and dramas that don’t shy from sexuality, is earning nearly $1 million a month in subscription fees, Colichman says.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
