Gaming
Gaming giant Nazara acquires Smaaash in a smashing Rs 126 crore deal
Mumbai, India – Nazara Technologies Limited has hit the jackpot, completing the acquisition of Smaaash Entertainment Pvt Ltd, making the gaming and entertainment company a wholly-owned subsidiary. The deal, valued at a whopping Rs 126 crores, sees Nazara solidify its position in the gaming sector, proving it is not just playing games when it comes to expansion.
On 6 June 2025, Nazara announced the successful completion of the resolution plan, previously approved by the National Company Law Tribunal, Mumbai Bench. This means Nazara has acquired 100 per cent of Smaaash’s share capital by subscribing to 1,00,00,000 equity shares of Rs 10 each, costing the company Rs 10 crores. But the fun doesn’t stop there! Nazara also extended an inter-corporate loan of Rs 116 crores to Smaaash to settle its creditors’ dues, showing it is all about clearing the board for future success.
Smaaash, incorporated on 30 November 2009, is no stranger to the entertainment scene, operating gaming and entertainment centres across 11 Indian cities under the ‘Smaash brand. Its business spans gaming, food and beverages, events, and sponsorships, bringing in a turnover of Rs 112.34 crores as of 31 March 2024.
While Smaaash’s turnover did see a slight dip from Rs 120.88 crores in 2023, this acquisition is a clear sign that Nazara is ready to power up its inorganic growth in the gaming sector.
Gaming
Konami concludes successful eFootball India campaign
Campaign featuring Rinku Singh, Varun Chakravarthy and other stars boosts engagement ahead of FIFA World Cup 2026.
MUMBAI: When cricket meets football in the virtual world, even the biggest fans can’t help but score and Konami’s latest eFootball campaign in India has clearly hit the back of the net. Konami Digital Entertainment has successfully wrapped up its India campaign for eFootball, which brought together cricketers Rinku Singh and Varun Chakravarthy, actors Naslen Gafoor and Chandu Salim Kumar, and footballers Sahal Abdul Samad and Shubhasish Bose. The multi-star campaign generated strong excitement across gaming, football, and creator communities through social content, fan participation, and in-game engagement.
Building on the initial launch that featured a limited-time Lionel Messi card, the campaign united fan communities, lifestyle creators, football creators, and competitive eFootball influencers. It significantly expanded the game’s visibility and deepened engagement with fans across the country.
The campaign also saw thousands of entries submitted as part of its social media engagement challenge, reflecting high levels of community enthusiasm and active creator involvement.
Looking ahead, Konami plans to build on this momentum with more eFootball experiences for Indian fans as the FIFA World Cup 2026 approaches. With global attention on the tournament set to rise, India will remain a key market for deepening community engagement and bringing fans closer to the action.
In a country that lives and breathes sport, Konami has shown that mixing real-world stars with virtual thrills is a winning formula leaving fans eagerly waiting for the next goal.
