Gaming
Games24x7 Foundation unveils ‘Wheels of Change’ on national girl child day
Mumbai: Games24x7 Foundation, the non-profit arm of Games24x7, one of online skill gaming companies, is reshaping the landscape of education for underprivileged girls with the launch of ‘Wheels of Change’ on National Girl Child Day. A response to the staggering challenge of over 5.5 Lakh out-of-school girls in India1, this initiative addresses the prevalent issue of distance acting as a deterrent for girl students, often a decisive factor in their unfortunate dropout.
In unveiling the ‘Wheels of Change’ initiative, Games24x7 co-founder and CEO Bhavin Pandya declared, “The Games24x7 Foundation passionately commits to dismantling barriers faced by aspiring girl students in an effort to promote education for all in our country. A small step towards this large endeavour is taken in the distant towns of Dharashiv, Maharashtra of ensuring access to high school education for girl students. At the Games24x7 Foundation, our vision is to empower the youth, catalysing lasting impact for future generations. Through the ‘Wheels of Change’ initiative, we aim to empower a cultural transformation, fostering a society where learning and aspiration know no bounds. This endeavour is fuelled by the unwavering support of the Ministry of Public Health and Family Welfare, Government of Maharashtra, propelling our mission to build an inclusive and progressive future.”
Maharashtra’s student dropout rates stand at a 10.7 per cent annual rate at the secondary level (national average 12.6 per cent) in 2021-2022. However, in five districts, it soars past 15 per cent. Recognising this as a barrier to the new National Education Policy 100 per cent enrolment goal by 2030, Games24x7 Foundation is set to distribute 1000 bicycles in Dharashiv district—specifically Bhoom, Washi, Paranda. The initiative aims to offer a sense of independence, security, and shorter commutes, breaking barriers to education for deserving girls.
The ‘Wheels of Change’ is Games24x7 Foundation’s impactful stride, building on Games24x7’s successful ventures in education, hunger, and healthcare. Collaborating with local authorities, the foundation will host orientation sessions on road safety and will compile data on attendance, punctuality, and educational aspirations, offering valuable insights into the initiative’s transformative impact. This marks a pivotal step in the Foundation’s mission for building a framework to stimulate impact for generations to come.
Games24x7 Foundation stands strong with its parent organisations’ previous collaborations with Kailash Satyarthi Children’s Foundation (KSCF), Hemkunt Foundation, Christel House and many more non-for-profit organisations driving impactful initiatives. Notably, Games24x7’s partnership on a child trafficking study with the Kailash Satyarthi Children’s Foundation lending their tech for good, brought forward a tool for KSCF and its partners to analyse data collected from the vulnerable children in real time. These initiatives lay the foundation for meaningful change in countless lives across the nation.
Learn more about our initiatives and the Science of Gaming ethos at https://www.games24x7.com/csr
Gaming
Konami concludes successful eFootball India campaign
Campaign featuring Rinku Singh, Varun Chakravarthy and other stars boosts engagement ahead of FIFA World Cup 2026.
MUMBAI: When cricket meets football in the virtual world, even the biggest fans can’t help but score and Konami’s latest eFootball campaign in India has clearly hit the back of the net. Konami Digital Entertainment has successfully wrapped up its India campaign for eFootball, which brought together cricketers Rinku Singh and Varun Chakravarthy, actors Naslen Gafoor and Chandu Salim Kumar, and footballers Sahal Abdul Samad and Shubhasish Bose. The multi-star campaign generated strong excitement across gaming, football, and creator communities through social content, fan participation, and in-game engagement.
Building on the initial launch that featured a limited-time Lionel Messi card, the campaign united fan communities, lifestyle creators, football creators, and competitive eFootball influencers. It significantly expanded the game’s visibility and deepened engagement with fans across the country.
The campaign also saw thousands of entries submitted as part of its social media engagement challenge, reflecting high levels of community enthusiasm and active creator involvement.
Looking ahead, Konami plans to build on this momentum with more eFootball experiences for Indian fans as the FIFA World Cup 2026 approaches. With global attention on the tournament set to rise, India will remain a key market for deepening community engagement and bringing fans closer to the action.
In a country that lives and breathes sport, Konami has shown that mixing real-world stars with virtual thrills is a winning formula leaving fans eagerly waiting for the next goal.
