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‘Game of Thrones’ breaks online piracy records in many countries
MUMBAI: The season premiere of ‘Game of Thrones’ is breaking records on multiple fronts, with a million downloads on BitTorrent in less than a day and proving that never before have so many people shared a file at the same time with more than 160,000 simultaneous peers.
Data gathered by TorrentFreak further shows that Australia has the highest piracy rate of the popular download destinations, while London tops the list of pirate cities.
One of the reasons cited for the popularity among pirates is the international delay in airing. Outside the US, fans of the show sometimes have to wait a while before they can see the latest episode. HBO is trying to close these gaps as best it can.
The new season premiere of ‘Game of Thrones’ has, as expected, generated quite a bit of activity on various BitTorrent sites.
Thousands of downloaders went out to grab a copy of the show, breaking the record for the largest BitTorrent swarm ever in the process. A few hours after the first torrent of the show was uploaded, the OpenBitTorrent tracker reported that 163,088 people where sharing one single torrent. A total of 110,303 were sharing a complete copy of that particular torrent while 52,786 were still downloading.
Previously, the record for the largest BitTorrent swarm belonged to the season premiere of the TV-show ‘Heroes’ with 144,663 peers.
Counting all the different releases, it is estimated that the latest ‘Game of Thrones’ episode has been downloaded over a million times already.
Delays are just part of the problem though. The fact that the show is only available to those who pay for an HBO subscription does not help either. This explains why many people from the US prefer to use BitTorrent.
The US comes out on top, followed by the UK and Australia. The number three spot for Australia is impressive and with a population of just over 22 million people it has the highest piracy rate. Looking at other cities, most downloads come from London, before Paris and Sydney.
But according to HBO, piracy is not killing the show. While HBO would prefer if everyone paid for ‘Game of Thrones’, their programming President Michael Lombardo does not fear piracy. He sees it as a compliment and does not believe it negatively impacts DVD-sales.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
