Hollywood
‘Furious 7’ production generated $47 million for Georgia’s economy
MUMBAI: The production of Universal Pictures’ Furious 7 contributed over $47 million to Georgia’s economy in payments to local businesses and workers, according to new data released.
The movie opened in theaters on 3 April. The economic impact figures also detail that the production hired 7,500 local Georgians.
Universal Pictures’ Furious 7 is the latest high-profile film to call Georgia home during production, benefiting a wide-array of local businesses across a number economic sectors. The overall spend for Furious 7 includes over $15 million for hotels and nearly $5 million for hardware and lumber supplies. In particular, the production built a number of interior sets along with exterior green-screen sets in Norcross, Georgia. This includes sets used to shoot scenes taking place at an opulent Abu Dhabi penthouse, a cement factory, federal law enforcement headquarters, and even scenes featuring a stealth helicopter.
“The entertainment industry in Georgia has experienced exceptional growth, which in turn has created a sustainable environment for the industry to continue to thrive here. Offering a pro-business environment with competitive incentives and investing in our workforce are just two of the ways that Governor Deal and the Georgia legislature have committed to the growth of the entertainment industry,” said Georgia Department of Economic Development Commissioner Chris Carr.
“The highly-skilled local crew and competitive production climate make Georgia an attractive filming location, allowing the local businesses and workers to reap significant economic benefits. The continued support and leadership of Governor Deal and the state’s lawmakers on this issue has truly enabled Georgia’s motion picture and TV industry to flourish,” said MPAA chairman and CEO Senator Chris Dodd.
Key economic impact figures from the production of Furious 7 in Georgia:
– Spent over $47 million dollars towards local businesses and wages
– Hired over 7,500 local Georgians
– Paid over $15 million on hotels and nearly $5 million on hardware and lumber supplies.
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
