GECs
From TV soap to music video – ‘Kahiin To Hoga’ star hits the high notes in Maldives
MUMBAI: Star Plus’ latest rage show Kahiin to Hoga is reaping dividends for its stars from the oddest places.
Aamna Sharriff, lead protagonist (she plays the heroine Kashish) in Balaji Telefilms’ youth-centric daily ‘Kahiin To Hoga’, has just performed in a music video in the Maldives opposite local music star Yoosuf Shafeeu.
Aamna has done a star turn in the video “inspired” by Ae Lo Ji Sanam Ham Haar Gaye, a song from the Rajkumar Santoshi directed Andaaz Apna Apna which starred Aamir Khan, Salman Khan, Raveena Tandon and Karisma Kapoor. Aamna says she was very excited by this offer because it gave her a chance to dance to one of her favourite songs. The song was translated into Dhivehi – a Maldivan local language. If Indian music directors can lift tunes and ideas from Western music, Maldivans can jolly well do the same of our own Desi hits seems to be the logic at work here.
Ahmed Tholhath (L) directs Aamna Shareef (R) in Kuda Bandos island (Pic courtesy: Eternal Pictures studio, Maldives)
Speaking to indiantelevision.com, Aamna says, “It was fun, but it happened by accident. I had gone to Maldives to perform in a special appearance in the Diamond Jubilee Carnival. I was supposed to be there for just two days. As soon as the show was over, I was approached for a music video. Since I had time in hand, I decided to give it a shot.”
Kahiin To Hoga has certainly done the trick for this girl. The girl would not in her wildest dreams have imagined that her serial create such a splash. She gushes, “The sheer numbers of Maldivians who bought expensive tickets and gathered to witness the performance had to be seen to be believed.”
Would she be open to more music videos from here on? “Why not? If the concept and the presentation is good, I am game,” she quipped.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
