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From boxing rings to Hindi cinema, IOS Sports unveils bold new logo as it marks 20 years of sporting glory
MUMBAI: In a career-defining rally that started from the squash courts of India, IOS Sports and Entertainment has launched a vibrant new logo to mark its 20 anniversary—an era that has seen it shape the trajectory of Indian sports management.
Founded in 2005 by former squash player Neerav Tomar and industrialist Sanjeev Khandelwal, IOS has grown from a modest operation into one of India’s leading sports management agencies. The firm has managed over 150 elite athletes and partnered with 500+ brands.
The new logo, revealed on 27 May, features a striking ’20’ in gradient hues, symbolising the breadth of sports it represents. It sits alongside the bold ‘IOS’ typography and the dates ‘2005 – 2025’, underpinned by the tagline ‘SPORTS & ENTERTAINMENT’.
“This new logo represents not just our journey, but the evolution of sports management in India”, said MD & CEO Tomar. “The vibrant colours symbolise the diversity of talent we represent, while the modern design reflects our forward-thinking approach”.
Over the years, IOS has transformed how Olympic sports are perceived and monetised in India. It began its innings with Olympic boxer Vijender Singh and went on to represent top names like Suresh Raina, Lovlina Borgohain, Mirabai Chanu, Saina Nehwal, Geeta Phogat, and Ishan Kishan.
Singh reminisced, “My journey with IOS began when they were just starting out, and we’ve grown together over these 20 years. They believed in me when Olympic sports athletes had limited commercial opportunities in India”.
IOS also provides services to sports bodies including the Indian Olympic Association, Athletics Federation of India, Paralympic Committee of India, and Weightlifting Federation. Beyond athletes, the firm has overseen franchise operations like the Gujarat Lions in the IPL.
Its entertainment credentials are equally robust, having delivered brand integrations in films like Mary Kom, Toofaan, and Rock On, seamlessly blending sport and cinema.
With a refreshed identity and a legacy to match, IOS is entering its third decade at full sprint. The new branding will roll out across platforms from 27 May, kicking off a year of celebrations.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
