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FritoLay’s launches new ‘Wafer Style’
MUMBAI: Convenience foods firm FritoLay India, has launched its new ‘Lay’s Wafer Style’ potato chips in the market.
The thinly sliced, crisp, melt-in-the-mouth potato chips are available in a range of 3 packs with a Hint of Flavours – ‘Hint of Roasted Red Chilli with Coriander’, ‘Hint of Fresh Butter with Toasted Garlic’, and ‘Original Salted’.
The company states that the range of its ‘Wafer Style’ potato chips reiterates its aim to offer best in class products that suit the palette of today’s consumers. This offering is specially meant for adults who grew up on home style chips and today seek the thin, crisp and melt-in-mouth potato chips. The product aims to bring alive the Lay’s promise of ‘No one can eat just one’.
The launch is being supported by a 360-degree activation through television,outdoors and trial generation activities. The new television commercial,created by JWT, features Lay’s brand ambassador Saif Ali Khan, as himself.
It captures the ‘wafer style moment’ between Saif and his nanny as he returns home after a long period of time and is reminded of the fond memories associated with his favourite home made chips… now only better.
The campaign went on air yesterday 23 April 2006 across select channels. Offered in pack sizes of 35 grams for Rs 10 & 90 gms for Rs 20, Lay’s ‘Wafer Style’ potato chips are available across select outlets in India.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
