DTH
Free Dish capacity to go up from 80 to 104 TV channels before year-end
NEW DELHI: Free Dish, the country’s only free-to-air direct-to-home television platform, will increase its capacity to carry around 104 channels within the next few months.
A senior Doordarshan official told indiantelevision.com that the process of switching over from MPEG2 to MPEG4 had been completed and was being tested. This had already taken the headend capacity to 112.
Free Dish at present carries eighty television channels including its own, Lok Sabha and Rajya Sabha TV, and private channels, apart from 32 channels of All India Radio.
The official said the platform had been encrypted by adopting the Indian Conditional Access System (iCAS) developed by ByDesign India Pvt. Ltd. of Bangalore. But he clarified that the platform would remain free-to-air and the aim of iCAS was only to keep track of the number of households that were using Free Dish and keep a check on the quality of set top boxes.
(It is also learnt that Doordarshan is expected to issue an Expression of Notice within a month for manufacture of compatible STBs for Free Dish.)
Meanwhile, the official said Free Dish was also hopeful of re-launching Gyan Darshan on its platform shortly as the problems that the Indira Gandhi National Open University was facing when DD was forced to take the channel off-air have been ‘virtually sorted out’.
However, the official said no communication had been received from the Human Resource Development Ministry in this conection so far.
He denied reports that any channels of the Human Resource Development Ministry were currently under test transmission on Free Dish.
The official said DD was aware of the announcement by Human Resource Development Minister Prakash Jawadekar that 32 Direct to Home (DTH) Television Channels are to be launched by September for providing high quality educational content to all teachers, students and citizens across the country interested in lifelong learning.
DD was also aware that the HRD Ministry had acquired two transponders on G-SAT 15, which could possibly be used for this.
Meanwhile, the official said that all information on Free Dish was available on the ddindia.gov.in website and denied that Free Dish had established any separate website Freedish.in. When his attention was drawn to the website, he said attempts would be made to find out who was running the website which was clearly illegal.
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
