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Frames to examine in film placement opportunities
MUMBAI: Frames, the convention for the entertainment industry kicks off a week from now in Powai. On 17 March, a session will look at the opportunities available to marketers in the area of film.
The session will look at how in-film placement, promotion-publicity tie ups and movie merchandising can unlock value for both brands and movie makers. A case study approach will be taken in order to set targets for the film industry for each of these three opportunities. The session will also identify a framework for doing deals, and the right pricing.
The session will be hosted by Businessworld senior editor media Vanita Kohli. The speakers include Mindshare Fulcrum Central Asia MD Vikram Sakuja, Reliance Infcomm’s marketing head Kaushik Roy, Leo Entertainment GM Sanjay Bhutiani.
An important session will tackle the issue of digital rights management. Digital technology is reshaping the entire value chain of content creation, distribution and exhibition. The protection of content in such a scenario poses a huge challenge to the IP holder. The session will focus on ways of managing content in the digital world. The host will be Amarchand & Mangaldas managing partner Shardul Shroff. The speakers are Digital Media Solution Asia Pacific’s Quentin Staes Polet, IBM’s Jeffrey Johnson and the HRD Ministry’s joint secretary Bela Banerjee.
Trai chairman Pradip Baijal will deliver a special address on 16 March. He will dwell on the role of the regulator in the future of Indian television.
News Broadcasting
UDF poised to return to power in Kerala, says Manorama-CVoter survey
Massive opinion poll projects shift in Kerala politics ahead of 2026 Assembly elections.
MUMBAI: The winds of change appear to be blowing through Kerala’s political landscape and this time, they seem to favour the United Democratic Front. A comprehensive mega opinion survey conducted by Manorama News in partnership with CVoter projects a potential comeback for the UDF in the upcoming Kerala Legislative Assembly Elections 2026. The survey, covering all 140 constituencies with a massive sample size of nearly 90,000 respondents, predicts the UDF could win between 69 and 81 seats.
The ruling Left Democratic Front (LDF) is expected to secure 57 to 69 seats, a significant drop from the 99 seats it won in the 2021 elections. This would mean the LDF losing 30 to 42 of its sitting seats. Meanwhile, the National Democratic Alliance (NDA), which drew a blank in 2021, is projected to open its account with 1 to 5 seats.
Region-wise, the UDF is expected to make strong gains in Malabar, winning 25 to 34 out of 48 seats, and in Central Kerala, where it could bag 29 to 33 out of 53 seats. In South Kerala, the LDF is likely to retain an edge with 21 to 25 seats, while the UDF may improve to 12 to 16 seats. The NDA could pick up 1 to 3 seats in the southern region.
The survey was conducted between 14 and 26 March 2026, with additional tracker and snap polls carried out from December 2025 to March 2026. A total of 89,693 respondents participated, ensuring representation across all demographics and social segments.
Manorama News has a strong track record of accuracy, with its previous projections closely matching the actual results of the 2019 and 2024 Lok Sabha elections as well as the 2021 Kerala Assembly polls.
In Kerala’s famously fierce political battles, this survey suggests the pendulum may be swinging back. Whether the final verdict matches these numbers or throws up another surprise, one thing is clear, the 2026 Assembly elections are shaping up to be one of the most keenly watched contests in the state’s history.
