iWorld
Fox Star Studios rebrands to Star Studios
Mumbai: India’s leading movie studios Fox Star Studios has rebranded to Star Studios, introducing a new visual identity. With this brand refresh, Star Studios will present universal story themes with iconic characters and new-age cinematic spectacles backed by cutting-edge technology, for theatrical releases as well as direct-to-digital
Associating with the most prominent creative minds, talent and new-age storytellers, Star Studios will continue to bring genre-agnostic stories to global audiences starting with “Brahmastra Part One: Shiva”, “Babli Bouncer”, “Gulmohar” , remake of “Hridayam” and many more in the pipeline.
The studio has also given blockbuster movies such as “M.S. Dhoni – The Untold Story”, “Sanju”, “Neerja“, “Chhichhore” and many more
Speaking of this rebranding, Disney Star head of studios Bikram Duggal said, “With Star Studios, we aim to harbour the best creative minds and bring unique stories to audiences with an expanding entertainment palate. We are creating a diverse range of stories across genres from grand visual spectacles to family dramas and everything in between. We are delighted to create a collaborative studio environment at Star Studios that helps create cinematic experiences across theatrical and direct-to-digital films. We have already announced a few of these films, and in weeks and months we will be announcing many more films.”
iWorld
Ankuur Rajesh Kapila named national sales head – India at ZEE5 & digital
Former sports-gamification executive to drive revenue strategy and digital monetisation across India
MUMBAI: A seasoned dealmaker across television, sport and digital, Kapila steps in as national sales head – India, charged with sharpening revenue strategy, widening market reach and deepening digital monetisation. The mandate is clear: convert scale into sales and attention into advertising.
The move bolsters the streaming ambitions of Zee Entertainment Enterprises Limited as competition intensifies in India’s crowded OTT market. The focus will be on stronger advertiser tie-ups, smarter packaging and monetisation that keeps pace with shifting viewer habits.
Kapila arrives from JioStar India Pvt. Ltd., where as vice president – sports gamification he helped scale Jeeto Dhan Dhana Dhan into one of the country’s largest live play-along ecosystems. During the Indian Premier League and major international tournaments, the platform engaged over 300 million fans, blending branded integrations with sponsorship-led revenues.
The appointment also marks a homecoming. Across a 14-year earlier stint at the company, Kapila handled brand solutions across regions and genres, led key account management for the GEC cluster and oversaw programming and content acquisition at Zee Studio. Few executives have worked as many sides of the revenue engine.
For ZEE5, the signal is unmistakable: monetisation is back in the spotlight. With advertisers chasing measurable impact and platforms chasing profitability, Kapila’s brief is to make growth pay. In the streaming wars, scale is vanity, revenue is sanity, and momentum is everything.
