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Fox International Channels launches global sales platform
MUMBAI: Fox International Channels (FIC) has launched a new sales platform – Fox Media, which will take the company’s global sales to a new level with a comprehensive approach to global cross platform media buying and sponsorships.
Fox Media, which represents three media brands namely Fox, National Geographic and Fox Sports in its portfolio, will enable innovative ad sales partnerships, including native advertising and branded content, across multiple platforms. From a single point of contact, local, regional and global clients will be able to connect to quality audiences across FIC’s 1.825 billion strong TV footprint and nearly 130 million unique monthly online users.
Fox Media is the only network group with a track record of successful global sponsorships. In a recent example, Fox Media and Microsoft Surface partnered on this summer’s #1 scripted drama, Wayward Pines, from M. Night Shyamalan.
“At FIC, we turn the best TV shows into global cultural events; and with the launch of Fox Media, we’re uniquely positioned to deliver them to global, pan-regional and local brands who want to tell a bigger story, both on the big screen as well as the personal screen,” said FIC president and CEO Hernan Lopez.
Fox Media can leverage the power of more than 1.825 million homes, including 245 million homes for Fox, the 440 million homes for National Geographic Channel and Fox Sports, which is available in 90 million homes.
The Fox Media sales team, helmed by executive vice president, advertising sales & corporate communications Europe Deborah Armstrong, EVP ad sales and partnerships Asia Pacific and Middle East Simeon Dawes and SVP ad sales Latin America Juan Vallejo, will be driving the global sales initiative forward. The team will collaborate closely with the Fox sales team in the US to deliver a worldwide offering, while also supporting regional clients with the same multi-platform campaigns.
“The global partnerships we have executed in the past with Microsoft and Samsung as well as our upcoming campaigns are all excellent examples of the creative, comprehensive, cross-platform solutions Fox Media is able to deliver with our unrivaled reach in the coveted 18-49 demo. Our goal is to match global brands with Fox, National Geographic and Fox Sports; three of the world’s most powerful media brands, offering distinctive choices by genre, market, audience and media. We provide one stop access to the Fox world across entertainment, sports and factual programming and deliver global cross-media sponsorships that maximize the winning combination of TV and online,” said Armstrong.
Fox’s in-house creative teams will now be know globally as FoxLab and will continue to deliver integrated, a la carte, cross-media campaigns to clients in any industry segment across the most desirable genres and audiences. These powerhouse creative teams produce work with the Fox Media partners that connects deeply with audiences everywhere, sharing a brand vision that creates true chemistry.
“With the expansion of FoxLab to service clients in every part of the world, we’ve become a truly full service creative and content partner, well positioned to offer quality marketing partnership, branded content campaigns and native advertising relevant across all screens. It’s not just about channels anymore. We reach consumers across all media,” added Lopez.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
