News Broadcasting
Fox and Burger King bring hit shows to MySpace.com
MUMBAI: News Corporation’s Fox Entertainment Group and Burger King Holdings, Inc. have teamed to offer hit Fox programming free of charge to the more than 75 million members of MySpace.com.
MySpace.com is Fox Interactive Media’s popular online social networking site. This promotion marks the first time that network TV content is being made available on a series basis through MySpace, as well as MySpace’s entry into the ecommerce arena.
The promotion launches 22 May, in conjunction with the season finale of the record-breaking fifth season of 24. MySpace users will be able to download-to-own two episodes of the Fox drama at no cost from a special ‘Have It Your Way’ page provided by Burger King. Both the very first episode from 24’s first season and the first episode of the current season will be available. Also offered at launch will be an episode of Speed’s Pinks and Fuel TV’s FirstHand.
In addition, MySpace will create a social network around 24, where users can interact with each other, create user generated content and download the entire first and fifth seasons of the top-rated drama for $1.99 per episode.
“This is truly the perfect marriage of compelling content, an extremely creative advertising partner and the Internet’s leading site for young adults. It really exemplifies our overarching strategy of doing deals that make sense organically, and we have high hopes that MySpace users will find it an attractive offering,” said Fox Entertainment Group president digital media Peter Levinsohn.
“It’s the ultimate ‘Have It Your Way’ experience. We’re giving consumers what they want with the choice of free shows – wherever and whenever they want to watch them – and the ability to talk about those shows in the social networking environment of MySpace,” said Burger King Holdings senior director media Gillian Smith.
“MySpace is the largest video site on the web with more video uploaded every day than any other site on the Internet. Our members are avid fans of these shows and are consuming video at a rapid pace, making MySpace the perfect distribution channel for programmers looking to innovate new models,” said Fox Interactive Media president Ross Levinsohn.
News Broadcasting
CNN-News18 to host Fury in the Gulf conclave on West Asia crisis
Three-hour summit to unpack geopolitical fallout and impact on India
MUMBAI: CNN-News18 is set to host a special three-hour broadcast, Fury in the Gulf – War Conclave, on April 7, aiming to decode the escalating West Asia crisis and its far-reaching implications for India.
Scheduled from 4:00 PM to 7:00 PM, the conclave comes at a time when tensions between Iran and the United States are reshaping global geopolitics and triggering economic uncertainty. With India’s deep energy ties, trade links and large diaspora in the Gulf, the developments carry significant domestic relevance.
Built around the theme ‘Conflict, Consequences, and The Future,’ the programme will feature six curated sessions combining one-on-one interviews and panel discussions. The focus is to cut through the clutter and offer viewers a clearer understanding of the fast-evolving situation.
Key sessions include ‘Diplomacy in Times of War’ featuring Shashi Tharoor, and ‘World After the Iran Conflict’ with voices such as Ram Madhav, Reuven Azar, representatives from the European Union and the Iranian Deputy Envoy. Another session titled ‘Another Dunkirk?’ will bring together K. J. S. Dhillon and Jitin Prasada among others.
CNN-News18 editorial affairs director Rahul Shivshankar said, “In times of war, clarity becomes the most powerful tool. Fury in the Gulf – War Conclave brings together credible voices to address the questions and confusion that arise amid an overwhelming influx of information.”
He added that the initiative is aimed at delivering “facts, perspective, and insight” at a time when misinformation can easily cloud public understanding.
Echoing the sentiment, CNN-News18 CEO– English and business news Smriti Mehra said the conflict marks a defining global moment, with consequences that extend well beyond the region. She noted that the conclave seeks to present the crisis with “depth, nuance and responsibility” so audiences can better grasp its real-world impact.
As geopolitical tensions continue to dominate headlines, the conclave positions itself as an attempt to bring order to the noise, offering viewers a structured, insight-led look at a complex and rapidly shifting global situation.
