iWorld
Fortune and Blinkit’s Eid film food and festive bonds
MUMBAI: Fortune Foods, the edible oil and food brand of AWL Agri Business Ltd, has partnered with Blinkit, the quick commerce platform, to release a heartwarming advertising film celebrating the spirit of Ramadan and Eid. The campaign emphasises the ease of purchasing Fortune products via Blinkit, ensuring a seamless shopping experience during the festive season.
Set in Hyderabad, the film portrays the joy of Eid celebrations and the importance of sharing food. Ibrahim visits Taufiq Chacha, renowned for his biryani, only to find his memory failing. Taufiq Chacha has forgotten to prepare his signature dish. Ibrahim swiftly orders Fortune Biryani Special Basmati rice through Blinkit and begins cooking. As the family gathers, Taufiq Chacha recalls the essence of Eid biryani sharing it before partaking. Ibrahim and the family promptly order disposable containers from Blinkit, pack the biryani, and prepare to distribute it among friends and family. The campaign concludes with Blinkit’s message Iss Eid, khushiyaan baante! (This Eid, share happiness!).
AWL Agri Business Ltd head & media and digital marketing Jignesh Shah commented, “Our collaboration with Blinkit shows our commitment to providing consumers with easy access to Fortune’s premium range of products. This film not only reflects the superior quality of our offerings, but also showcases how technology is reshaping grocery shopping, making it faster and more reliable. It perfectly captures the role food plays in uniting people during festive occasions. Biryani, so intrinsic to Eid celebrations, takes center stage, highlighting the spirit of sharing that defines the festival.”
Customers can now receive Fortune products via instant delivery, ensuring they can enjoy their favourite meals without delay. Orders can be placed effortlessly through the Blinkit app.
The advertising film is now available across digital and social media platforms, with plans for further expansion across other mediums. Fortune Foods and Blinkit invite consumers to experience the convenience of rapid, reliable grocery shopping.
Gaming
Nodwin Gaming partners with Runestone for esports data and integrity solutions
South Asian esports leader joins forces with Czech tech firm to enhance tournament operations.
MUMBAI: Nodwin Gaming has just levelled up its game by bringing in a specialist to keep the scoreboard honest and the fans fully engaged. The leading South Asian esports and gaming company has announced a strategic partnership with Runestone, a Prague-headquartered esports technology firm specialising in real-time data and engagement solutions for tournament organisers and publishers.
The collaboration aims to strengthen competitive integrity, improve operational oversight, and deliver more interactive viewing experiences across Nodwin’s properties. It will initially focus on the Nodwin Clutch Series for Counter-Strike 2, a Tier 2 tournament that provides emerging teams with consistent competitive opportunities and helps build the talent pipeline.
The latest edition of the series recently concluded with Big defeating ECSTATIC 2–1 in the grand final of the $50,000 online event.
Nodwin Gaming chief business officer at MENA and global head of data monetization Teemu Koski said, “Integrity and transparency are fundamental to sustainable esports ecosystems, especially in Tier 2 competition where the next generation of talent emerges. Runestone’s expertise complements our experience in building scalable esports IPs.”
Runestone head of partnerships Michael Schwartz added, “Nodwin Gaming has built one of the most dynamic esports ecosystems across emerging markets. We’re thrilled to collaborate on supporting tournaments with greater transparency, deeper fan interaction, and scalable tools.”
Both companies are exploring opportunities to extend the partnership across additional titles, including mobile-first competitive ecosystems, and to develop new products for publishers, tournament operators, and event promoters.
In the rapidly growing world of esports, where fair play and fan excitement are equally crucial, Nodwin Gaming and Runestone are teaming up to ensure every match is not only competitive but also transparent and engaging. This alliance could well become a game-changer for Tier 2 tournaments across South Asia and beyond.
