Kids
Former Disney boss Eisner enunciates ‘box’ theory at HT summit
MUMBAI: The success is all in a box. The financial box coupled with micro-management is the key to the success of any enterprise, says Michael Eisner, who used to head US media conglomerate Walt Disney.
Speaking at the ongoing Hindustan Times Leadership Summit, Eisner complimented India on its success and traced its cultural heritage as a reflection of its potential.
Speaking about the glorious story of Walt Disney drawn from the concept of ‘Inside Box’, he pointed to the success that creativity could bring to any business. He also highlighted the need to learn lessons fast and to evolve to succeed rather than being bogged down by them.
“We faced resistance when we entered France and were pelted with eggs. In India we did not get that reception. The Indian film industry is a success story, so I do not wish to suggest how it has to develop. But then we have developed the model that has had tremendous success” said Eisner.
Stressing on the importance of weaving creativity around the financial box, he said, “Creativity is essential to any industry, not just animation. Creativity has to have a symbiotic relationship with financial aspects.”
Eisner also pointed out that using the benefits of micro management, Disney achieved success. “We never lost a dime on a single movie, thanks to the financial box. Creativity can flourish within financial limits. It really works,” said Eisner.
He explained that Disney, which was also involved in other activities, the financial box system had been deployed to achieve maximum benefits.
Quality, creative products and the ability to bond with the customers was the mantra that Disney adopted in every toy, movie, hotel room, ashtray, Broadway, credit card etc. “Each of it is a dot that symbolises the Disney brand. The brand friendly initiative is also reflected in our hotel initiative (32 hotels) and each hotel is a financial box. We used whimsical icons to bring in creativity. In Star Cruise — it was a floating box –creativity was witnessed in gambling that was introduced,” said Eisner.
Highlighting the importance of internet, Eisner said, “The world has become a single dot. Time, money or language, internet has impacted every part of the entertainment industry. With a video and internet one can be creative. Internet is the next platform for the entertainment industry. Fantastic things with tremendous potential are possible with internet.”
“Think inside the box, micro-manage it and have a good time. That is what it takes to become a financial success,” was the mantra of Eisner.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
