News Headline
For FIFA coverage, ESPN’s perfect assist to Sony
MUMBAI: The 2018 FIFA World Cup has been quite a show already. For fans, the tournament’s been nothing short of a thrill-a-minute ride with sheer drama and constant surprises on offer. The steady state of suspense during key matches has enabled Sony Pictures Networks (SPN) India, the event’s official broadcaster in India, rake up its viewership numbers. What’s also helped is SPN’s partnership with ESPN India that has brought fans as close to the action as possible.
Apart from telecasting the Malayalam regional feed of the showpiece event, ESPN is also leveraging its digital platforms to increase the viewers’ engagement through wrap around shows for the tournament.
Despite it being a non-rights player, ESPN has more than 150 people covering the event in Russia.
ESPN India’s head of television initiatives Jasdeep Pannu says, “With the studio facility in Moscow, all of that is coming back to help our partners in various parts of the world including Sony in their coverage.”
ESPN has rolled out a holistic set of content programming which includes a unique country-wide sports-travel show ‘The Last Train to Russia’ on Sony TEN (HD/SD), a daily match day analysis show called ‘Free Kick’ which is presented by ESPN anchors.
ESPN’s Moscow is providing content for 17 hours a day via four feeds that can transmit simultaneously. The feeds are also helping fuel ESPN’s partners’ coverage across the globe, including Africa (Kwese), China (Tencent), India (Sony) and the Philippines (TV 5).
ESPN has also launched the ESPN FC Match Predictor – the first truly global game, created in three languages (English, Spanish and Portuguese) across 13 global editions of ESPN.com – it gives fans a chance to pick the winners for each World Cup round.
On the deal with Sony, Pannu said, “It’s a fantastic collaboration with a lot of synergy between the two brands. Sony has been very intelligent with their rights management and acquisition. They have got the biggest ongoing show in the world.”
The challenge ESPN faces pertains to delivering the relevant content to keep the fans engaged as the mass audience gravitates towards all the sports right owners.
However, Pannu believes that event rights are not the only way forward.
“The rights guys are too busy focusing on the rights to look at non-rights content like we do,” he says.
ESPN has also seen strong growth on the digital front across the sub-continent.
In terms of unique visitors between January to September 2017, ESPN’s digital platform witnessed a 24 per cent growth y-o-y. In India, 78 per cent of the traffic to ESPN digital (sites+app) comes from mobile devices which has growth at 150 per cent y-o-y.
ESPN’s digital platform is also planning to target a larger group going forward by increasing its reach to the Hindi speaking audience, along with some regional languages like Tamil and Bengali.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
