Factual
Foodxp launches ‘Snack Attack’, a bite-sized show that serves feelings on a plate
MUMBAI: Foodxp is ready to turn up the flavour and the feels with its latest original series, ‘Snack Attack’, a snappy, emotion-led culinary show built for the TikTok generation and anyone who’s ever cooked their feelings.
Premiering 14 July on Foodxp India, the series is tailor-made for Gen Z and millennials who crave quick, relatable recipes over traditional food programming. Think Salted Tears Lava Cake for the heartbroken, Leftover Idli Rolls for that weekend slump, or K-Chili Rice Dogs for your next K-pop binge.
Each episode transforms real-life moods, from breakup blues to late-night cravings into easy, high-impact snack recipes. It’s food as therapy, storytelling, and social media gold rolled into one.
With its punchy edits, pop-culture nods and high-contrast visuals, Snack Attack is not just content, it’s content that’s shareable, snackable, and soul-soothing. It also opens up tasty brand opportunities across FMCG, snacking and lifestyle categories, as platforms scramble for thumb-stopping short-form formats.
“Snack Attack isn’t just a food show; it’s a mood board for everyday cravings. We wanted to capture the emotional chaos of modern life and serve it up with a side of spice, comfort, and a lot of fun. It’s fast, relatable, and unapologetically snacky, just like the audience it’s made for,” said Foodxp creative director Geetika Jain.
Already airing in India, Bangladesh, the USA, and the UAE, Foodxp continues to expand its footprint with emotionally intelligent content that knows exactly what’s cooking in the minds of modern audiences.
So, next time life throws you lemons, Snack Attack might just show you how to make a viral, spicy lemonade fritter.
MUMBAI: India’s most famous hot seat is about to welcome an unlikely first-timer. For the first time on Hindi general entertainment television, industrialist Kumar Mangalam Birla will appear on Kaun Banega Crorepati, the iconic quiz show hosted by Amitabh Bachchan.
The special episode marks a rare meeting point of boardroom heft and prime-time television, bringing one of India’s most influential business leaders face to face with the country’s most enduring screen legend. It is a crossover that blends intellect, leadership and popular culture, all under KBC’s familiar spotlight.
Birla’s appearance dovetails neatly with the show’s current theme, Jahaan Akal Hai, Wahan Akad Hai, which celebrates the confidence that comes from clarity of thought and knowledge. His presence lends weight to the idea that sharp thinking and conviction are as vital in life as they are in the quiz chair.
In a thoughtful conversation with Bachchan, Birla shared an upbeat view of India’s economic journey, pointing to the nation’s rapid growth and the scale of opportunity opening up across industries and communities. He spoke of momentum, ambition and a future shaped by enterprise and ideas.
The episode is not all serious talk. In lighter moments, Birla confessed his long-standing admiration for Bachchan, calling him his favourite actor and admitting to a touch of nervousness at answering questions in front of the Shahenshah himself. The candour adds a human touch to a man more often seen in headlines than on television sets.
The special episode airs on Monday, 29 December at 9.00 pm on Sony Entertainment Television and Sony LIV.
