News Broadcasting
Focus Group changes channel packaging for more focus
MUMBAI: Gearing up for a full fledged launch very soon, upcoming Hindi news channel Focus News has undergone a makeover. Dropping its earlier logo and colour combination, the channel has revamped with fresh colours of red and white.
Ideated by JWT and executed by Clayground, the same logo format will be adopted for its other regional channels namely Focus Haryana, Focus Bangla, Focus Odisha, Focus NE and Focus Hi Fi, in the next two weeks. The on air look has also been changed, which has been done by an in house team.
The new logo has the map of the world fitted inside the ‘o’. Speaking on the change, Focus Group CEO Neeraj Sanan says, “Red and white are the colours of news channels. We wanted a unique dimension with an interesting shade.”
While the regional channels have been fully distributed, the national channel is currently available only on Videocon d2h, Tata Sky and from 1 November on DD Freedish. The group is awaiting its last leg of clearance from the Ministry of Information and Broadcasting for its satellite transfer request.
Focus News is currently situated on Measat which makes it cumbersome while dealing with cable operators as it has to give a dish and IRD box for every operator. It is looking at shifting to Intelsat.
Once the new satellite is confirmed, it will be available on cable platforms as well. Post getting its distribution fixed, the channel will embark on a marketing plan in the Hindi speaking markets. Sanan is aware that the channel so far has kept itself low on distribution with only a limited presence on the DTH platforms. Therefore the logo change will be noticed by most.
“We are creating a brand for the future,” he concludes.
News Broadcasting
Book Cricket gets a digital century on News18 amid T20 fever
Nostalgic classroom game revamped in English, Hindi plus Telugu on web and app.
MUMBAI: When the T20 World Cup fever hits fever pitch, News18 decides to flip the script straight back to the classroom. The digital news platform has revived the timeless schoolyard favourite Book Cricket as an interactive online game, perfectly timed to ride the cricket wave gripping fans across the globe. The reimagined Book Cricket ditches textbooks for smartphones, blending old-school nostalgia with modern gameplay. Once a sneaky recess pastime played by flicking book pages to score runs, the digital version now offers seamless fun for anyone craving a quick cricket fix between overs.
Available in English, Hindi and Telugu (with more languages planned across News18’s network), the game sits within the platform’s fast-growing gaming portfolio of over 20 titles, all built in-house. It joins event-driven hits like ‘Kursi Catcher’ and ‘Result Rewind’ during the 2025 Bihar Assembly Elections, plus festive specials such as ‘Durga’s Astras’ for Durga Puja and ‘Mouse Modak’ for Ganesh Chaturthi.
News18 Digital CEO Mitul Sangani said, “Gaming is a key pillar of our engagement strategy. At News18, we uniquely combine our newsroom agility with immersive gaming experiences. By blending credible content with interactive formats, we are creating meaningful engagement in an era defined by shrinking attention spans and evolving consumption habits.”
Select titles have expanded beyond News18.com to CNBC-TV18.com and Firstpost.com, reflecting the network’s push to deepen user interaction across platforms. The Book Cricket game is live now at https://www.news18.com/games/book-cricket/.
In a tournament where every boundary counts, News18’s digital Book Cricket proves the simplest games can still deliver the biggest smiles no syllabus required, just pure cricket joy one page-flip at a time.
