News Broadcasting
Focus Group changes channel packaging for more focus
MUMBAI: Gearing up for a full fledged launch very soon, upcoming Hindi news channel Focus News has undergone a makeover. Dropping its earlier logo and colour combination, the channel has revamped with fresh colours of red and white.
Ideated by JWT and executed by Clayground, the same logo format will be adopted for its other regional channels namely Focus Haryana, Focus Bangla, Focus Odisha, Focus NE and Focus Hi Fi, in the next two weeks. The on air look has also been changed, which has been done by an in house team.
The new logo has the map of the world fitted inside the ‘o’. Speaking on the change, Focus Group CEO Neeraj Sanan says, “Red and white are the colours of news channels. We wanted a unique dimension with an interesting shade.”
While the regional channels have been fully distributed, the national channel is currently available only on Videocon d2h, Tata Sky and from 1 November on DD Freedish. The group is awaiting its last leg of clearance from the Ministry of Information and Broadcasting for its satellite transfer request.
Focus News is currently situated on Measat which makes it cumbersome while dealing with cable operators as it has to give a dish and IRD box for every operator. It is looking at shifting to Intelsat.
Once the new satellite is confirmed, it will be available on cable platforms as well. Post getting its distribution fixed, the channel will embark on a marketing plan in the Hindi speaking markets. Sanan is aware that the channel so far has kept itself low on distribution with only a limited presence on the DTH platforms. Therefore the logo change will be noticed by most.
“We are creating a brand for the future,” he concludes.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
