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FM news pumps up volume on media scrips

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MUMBAI: Media stocks climbed steeply on Thursday, with companies involved in FM radio broadcasting the biggest advancers.

The government today allowed the FM radio sector to migrate to the revenue sharing model while opening up foreign direct investments (FDI) to 20 per cent, triggering an interest in media companies that were into such ventures.

Mid-day Multimedia was the top gainer, moving up 14.21 per cent from an opening of Rs 63.70 to close the day at Rs 72.75. The company has interests in a tabloid and runs a private FM station in Mumbai Go 92.5 FM.

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TV Today Network jumped 9.43 per cent during the day, closing at Rs 81.85. The Group company operates FM stations in Mumbai and Delhi under the brand name Red FM.

Adlabs Films hit the 20 per cent circuit breaker, fuelled by the news that Reliance Capital group company was acquiring 51 per cent controlling stake for Rs 3.5 billion. The scrip opened at Rs 200 and closed at Rs 240.60.

NDTV Ltd gained 6.77 per cent to close at Rs 227.10 while TV18 saw a 2.34 per cent rise to Rs 316.80. Zee Telefilms witnessed a weak rally, rising 1.50 per cent to close at Rs 155.60. Balaji Telefilms rose 3.81 per cent to Rs 107.50 while K Sera Sera went up 1.63 per cent to Rs 84.30.

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News Broadcasting

Network18 channels lead YouTube news viewership in March 2026

CNN-News18, News18 India and CNBC channels top categories with record views

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MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.

At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.

In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.

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The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.

The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.

In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.

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