e-commerce
Flipkart’s Ravneet Singh Phokela joins Ather Energy as business head
MUMBAI: Flipkart former vice president and practice head of strategic brands groups Ravneet Singh Phokela has joined a Bangalore based start-up Ather Energy as chief business officer.
At Ather Energy, Phokela will oversee marketing, sales and customer experience.
Ather Energy CEO and co-founder Tarun Mehta said, “Ravneet brings valuable experience to Ather and will be an asset to the Management team. His knowledge in driving brand and customer experiences is significant and strategic, as we near the launch of our vehicle. We look forward to benefitting immensely from his expertise in building memorable brands.”
Phokela added, “Ather is poised to drive serious disruption, not just through an innovative product, but the way we plan to take it to market and engage with our consumers. It promises to be an exciting journey for the organisation as it unlocks new market opportunities, and I am looking forward to being a part of it.”
Phokela started his career at Lowe Lintas and moved on to join Whirlpool, where he headed marketing services for the home appliances brand. He later joined Nokia in London as global marketing director. Phokela also worked at Payback India as chief marketing officer and head of e-commerce.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
