e-commerce
Flipkart raises $1 billion; to focus on mobile technology
MUMBAI: Flipkart has raised $1 billion in one of the largest funding rounds for any e-commerce company, globally.
The round led by existing investors, Tiger Global Management and Naspers, saw Singapore’s sovereign wealth fund, GIC, as the new investor along with existing investors Accel Partners, DST Global, ICONIQ Capital, Morgan Stanley Investment Management and Sofina also participating in the latest financing round.
The funds will be used to make long-term strategic investments in India, especially in mobile technology.
“We believe internet will improve the quality of life for millions of Indians, and e- commerce is going to play a huge role in this change. The focus at Flipkart is to continue to make shopping online simpler and more accessible through the use of technology,” said founders Sachin Bansal and Binny Bansal.
They added, “We have close to 22 million registered users today. We handle five million shipments a month. These numbers were unheard of a few years back and we are excited about the scale we have managed to achieve. But what is even more exciting is the huge opportunity that we still see before us.”
India has 243 million internet users – and this number continues to grow very fast. By 2020, India will have more than half a billion mobile internet users. The platform will now focus on mobile and technology to take advantage of the massive opportunity.
The new funding will enable it to step up its investments for innovations in products and technologies, setting it up to become the mobile e-commerce company of the future. It will help the e-retailer further accelerate momentum and build its presence to become a technology powerhouse.
Over the past few years, Flipkart has led the supply-chain innovation in India. It has focused on making the online shopping experience as seamless as possible: being the first to launch 30 day replacement policy and the first player to run 24×7 customer support at scale in India, In-a-Day guarantee in 50 cities and the subscription service ‘Flipkart First’.
Flipkart, which recently acquired Myntra, plans to continue investing in training sellers for the marketplace, providing all small and medium entrepreneurs, manufacturers and artisans a national platform to connect with millions of customers.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
