e-commerce
Flipkart launches ‘InvoiSIS’
MUMBAI: Rakshabandhan has always been a high-activity moment in Indian e-commerce, but over the years, the space has become crowded and undifferentiated. Most brands compete on price, speed, and generic gifting assortments. Flipkart wanted to shift the focus from discounts to what really matters – the bond between siblings.
The idea was rooted in a simple truth that sisters do a lot for their brothers; things that often go unnoticed or unacknowledged. So this year, Flipkart launched InvoiSIS, the world’s first Rakhi invoice generator. A light-hearted, yet functional tool that lets sisters raise itemised invoices for all the favours they’ve done, from sharing their fancy skincare to saving their brothers from family drama.
Each favour came with a certified value, calculated in collaboration with finance educator and sister CA Rachana Ranade. Sisters could then attach a Flipkart wishlist that matched their invoice total, turning emotional dues into a real-time, shoppable bill.
At the centre of the campaign was a microsite, www.invoisis4rakhi.com, designed like an old-school Indian invoice pad in pastel colours. The flow was kept simple and inclusive. To launch it, a fun digital film featuring CA Rachana walked audiences through the idea in her signature lecture style, complete with charts, data, and a direct call to action.
The campaign conceptualised by the DDB Mudra Group was extended through culturally relevant content, including fictional invoices for iconic sibling duos like Monica & Ross and Aisha & Kabir, meme formats, and influencer engagement, all built for sharing, not scrolling. With minimal media spend and maximum relatability, InvoiSIS encouraged more thoughtful, higher-value gifting across tech, fashion, grooming, and wearables.
Flipkart VP – growth and marketing, Pratik Shetty said, “Rakhi is an emotionally rich moment, and we saw an opportunity to move beyond transactional gifting. With InvoiSIS, we wanted to create something sisters could truly relate to, something fun and rooted in their everyday reality. It’s not just about the product value, it’s about making that bond feel seen and celebrated.”
DDB Mudra group creative directors, Gagandeep Bindra and Rahul Arcot added, “How much should you really spend on a Rakhi gift? We figured it should at least match the value of everything sisters do for us. So we teamed up with financial expert Rachana Ranade and put a price on all sisterly favors, letting sisters raise an invoice for what she is owed, and demand a fair gift in return.”
e-commerce
Samsung Galaxy S26 series now available for instant delivery on Instamart
AI powered flagship phones start at Rs 87,999 with launch offers up to Rs 9,000.
MUMBAI: In the age of quick commerce, even flagship smartphones are learning to arrive at your doorstep at lightning speed. Instamart has partnered with Samsung to make the newly launched Galaxy S26 series available for instant purchase on the quick commerce platform, expanding the category beyond groceries and daily essentials into premium consumer electronics.
The Galaxy S26 lineup, which includes the S26 Ultra, S26+ and S26, is now available across several major Indian cities including Bangalore, Mumbai, Delhi, Hyderabad, Chennai, Kolkata, Ahmedabad and Pune, among others.
The flagship series introduces several new features, led by what Samsung describes as the world’s first built in Privacy Display on a smartphone, available exclusively on the Galaxy S26 Ultra. The display is designed to enhance privacy while unlocking a new class of screen experiences.
The devices also integrate agentic artificial intelligence designed to quietly manage routine tasks in the background, allowing users to focus on more meaningful interactions with their device.
Positioned as a major step forward in AI powered smartphones, the Galaxy S26 Ultra also introduces enhancements in areas such as nightography photography and Photo Assist tools, aimed at improving low light imaging and AI driven creative editing.
Through the partnership, Instamart is extending its quick commerce proposition to high value electronics, allowing customers to order the Galaxy S26 series and receive it almost instantly once sales go live.
The Galaxy S26 series will be available starting at Rs 87,999. As part of the launch offers on Instamart, customers can avail an instant discount of up to Rs 9,000 using an HDFC Bank credit card. Buyers can also opt for No Cost EMI options for up to 9 months.
The move reflects the growing overlap between quick commerce and consumer electronics, as platforms race to deliver not just groceries but also premium technology products with the same promise of speed and convenience.
