Gaming
Flipkart dares gamers to name it and claim it with BGMI challenge
MUMBAI: What’s in a name? If you’re a gamer this Big Billion Days, potentially your entire wishlist. Flipkart has pulled off one of its quirkiest surprises yet, teaming up with Battlegrounds Mobile India (BGMI) for a campaign that proves true to its tagline Yahan Kuch Bhi Ho Sakta Hai.
Every festive season, gamers flock to Flipkart to upgrade their rigs whether it’s snagging a new gaming chair, upgrading to a beast of a device, or grabbing peripherals to boost their play. But in 2025, Flipkart is cranking the stakes up several notches. The prize? The ultimate gamer’s wishlist, free. The challenge? Name2claim, a dare so outlandish it could only be born in BGMI land.
Conceptualised by DDB Mudra, Name2claim taps into the colourful culture of gamer tags the quirky, witty, often bizarre usernames that have become the identity badge of millions of BGMI players. To win, players must go all in and make their gamer tag their real, official name.
To make it legit, Flipkart has built a dedicated platform www.name2claim.in where gamers can “file” for a name change by drafting a classified ad announcing their new moniker. Flipkart will even publish the ad on their behalf, officially stamping the transformation. In other words: prove your passion, and the loot is yours.
Flipkart vice president for marketing & growth Pratik Shetty explained the madness: “Gaming is one of the fastest-growing passions in India, and BGMI has built a community that thrives on creativity and fun. With Name2claim, we wanted to celebrate that culture in a way only Flipkart can by turning something as quirky as a gamer tag into a real identity. It’s a light-hearted challenge that shows how far gamers will go for what they love, and a reminder that during Big Billion Days, yahan sach-much kuch bhi ho sakta hai.”
Backing the idea, DDB Mudra group group creative directors Gagandeep Bindra and Rahul Arcot added, “BGMI fans are one of the most fun-loving and creative communities out there. It shows in their gamer names and the way they engage. And one thing they love more than playing? A challenge. With Name2claim, we gave them the most unexpected dare change your real name to your gamer tag and win the ultimate wishlist. Crazy? Absolutely. Possible? Only for a true BGMI fan.”
The campaign has been brought to life with a quirky film stitched entirely from in-game footage, showcasing the randomness, fun, and chaos of the BGMI universe. Fans can watch it on Youtube or catch the buzz spreading fast on Instagram, where reels and reactions are already trending.
With over 100 million BGMI users in India and Flipkart’s Big Billion Days sale attracting millions more, the crossover feels like a cultural flashpoint where e-commerce meets esports. And as Flipkart proves once again sometimes, all it takes to unlock the deal of your dreams is a name.
Gaming
Nodwin Gaming partners with Runestone for esports data and integrity solutions
South Asian esports leader joins forces with Czech tech firm to enhance tournament operations.
MUMBAI: Nodwin Gaming has just levelled up its game by bringing in a specialist to keep the scoreboard honest and the fans fully engaged. The leading South Asian esports and gaming company has announced a strategic partnership with Runestone, a Prague-headquartered esports technology firm specialising in real-time data and engagement solutions for tournament organisers and publishers.
The collaboration aims to strengthen competitive integrity, improve operational oversight, and deliver more interactive viewing experiences across Nodwin’s properties. It will initially focus on the Nodwin Clutch Series for Counter-Strike 2, a Tier 2 tournament that provides emerging teams with consistent competitive opportunities and helps build the talent pipeline.
The latest edition of the series recently concluded with Big defeating ECSTATIC 2–1 in the grand final of the $50,000 online event.
Nodwin Gaming chief business officer at MENA and global head of data monetization Teemu Koski said, “Integrity and transparency are fundamental to sustainable esports ecosystems, especially in Tier 2 competition where the next generation of talent emerges. Runestone’s expertise complements our experience in building scalable esports IPs.”
Runestone head of partnerships Michael Schwartz added, “Nodwin Gaming has built one of the most dynamic esports ecosystems across emerging markets. We’re thrilled to collaborate on supporting tournaments with greater transparency, deeper fan interaction, and scalable tools.”
Both companies are exploring opportunities to extend the partnership across additional titles, including mobile-first competitive ecosystems, and to develop new products for publishers, tournament operators, and event promoters.
In the rapidly growing world of esports, where fair play and fan excitement are equally crucial, Nodwin Gaming and Runestone are teaming up to ensure every match is not only competitive but also transparent and engaging. This alliance could well become a game-changer for Tier 2 tournaments across South Asia and beyond.
