Connect with us

e-commerce

Flipkart collaborates with Moj for video and live commerce

Published

on

Mumbai: Home grown e-commerce marketplace Flipkart has collaborated with short video platform Moj to enable video and live commerce experiences at scale. The collaboration will help Flipkart to scale video commerce in the country and engage the next 200 million e-commerce customers.

Moj currently has over 160 million monthly active users. Besides making e-commerce accessible to millions of first-time users, this collaboration also incentivises content creators in the Moj ecosystem by enabling new commerce-led revenue streams to deepen socio-economic impact.

 

Advertisement

“The strategic collaboration between Flipkart and Moj will play a key role in onboarding the next 200 million e-commerce users while creating an ecosystem that benefits all stakeholders involved – from brands and sellers to content creators,” Flipkart senior VP and head corporate development Ravi Iyer said. “Given the diverse cultural fabric of our country and with the intention to offer an inclusive e-commerce experience to every consumer, we continue to bridge the gap between audiences through our regional language interface experience which has played a key role in onboarding first-time consumers. Moj’s wide reach through the Indic languages it operates in is another step in this direction.”

Mohalla Tech Pvt Ltd (parent company of Moj) chief financial officer Manohar Singh Charan said, “The creator economy led revenue streams are globally seeing a massive upsurge and this collaboration with Flipkart is a step towards developing a concrete revenue stream for creators in India, while also enhancing the social experience of our users on the platform. This also opens the universe for creative in-app integrations towards personalized marketing. The seamless amalgamation of content and commerce will push brands to reimagine how they connect with their consumers and ignite the digital social commerce revolution in India.”

Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

e-commerce

Samsung Galaxy S26 series now available for instant delivery on Instamart

AI powered flagship phones start at Rs 87,999 with launch offers up to Rs 9,000.

Published

on

MUMBAI: In the age of quick commerce, even flagship smartphones are learning to arrive at your doorstep at lightning speed. Instamart has partnered with Samsung to make the newly launched Galaxy S26 series available for instant purchase on the quick commerce platform, expanding the category beyond groceries and daily essentials into premium consumer electronics.

The Galaxy S26 lineup, which includes the S26 Ultra, S26+ and S26, is now available across several major Indian cities including Bangalore, Mumbai, Delhi, Hyderabad, Chennai, Kolkata, Ahmedabad and Pune, among others.

The flagship series introduces several new features, led by what Samsung describes as the world’s first built in Privacy Display on a smartphone, available exclusively on the Galaxy S26 Ultra. The display is designed to enhance privacy while unlocking a new class of screen experiences.

Advertisement

The devices also integrate agentic artificial intelligence designed to quietly manage routine tasks in the background, allowing users to focus on more meaningful interactions with their device.

Positioned as a major step forward in AI powered smartphones, the Galaxy S26 Ultra also introduces enhancements in areas such as nightography photography and Photo Assist tools, aimed at improving low light imaging and AI driven creative editing.

Through the partnership, Instamart is extending its quick commerce proposition to high value electronics, allowing customers to order the Galaxy S26 series and receive it almost instantly once sales go live.

Advertisement

The Galaxy S26 series will be available starting at Rs 87,999. As part of the launch offers on Instamart, customers can avail an instant discount of up to Rs 9,000 using an HDFC Bank credit card. Buyers can also opt for No Cost EMI options for up to 9 months.

The move reflects the growing overlap between quick commerce and consumer electronics, as platforms race to deliver not just groceries but also premium technology products with the same promise of speed and convenience.

Advertisement
Continue Reading

Advertisement News18
Advertisement All three Media
Advertisement Whtasapp
Advertisement Year Enders

Copyright © 2026 Indian Television Dot Com PVT LTD

This will close in 10 seconds

×