eNews
Flipkart bets big on its commerce advertising platform for retail and non-retail brands
MUMBAI: Flipkart, which claims to be India’s largest e-commerce firm, today went live with its Brand Story Ads on the mobile app with over 50 leading brands on board.
Brands including Yes Bank, L’Oréal, Micromax, Intel, Gillette, Datsun and Sony have already signed up on the platform to launch their ad campaigns.
Flipkart SVP Ravi Garikipati said that with Brand Story Ads, FlipKart is “offering a platform where the brands can target and engage with largest qualified commerce audience in the country at the right time for the right intent. Thus, the propensity to click on the advertisement is only higher and stronger. The magnitude of consumer traffic and intelligent data insights on online shopping behaviour gives Flipkart the edge to provide larger reach, impact and measurability.”
Brand Story Ads is a native, interactive story format with content images and product guides that enables brands to tell their stories in a crisp and impactful manner. In the initial phase, the campaigns will focus on awareness creation with brand story and category pages. This will later be extended to product listings, checkouts and other areas.
Along with the brands that retail on Flipkart (first party brands), this service will also be available to other non-retailing brands (third party brands) in sectors like real estate, FMCG, BFSI, auto, and telecom etc.
With the launch of Brand Story Ads, Flipkart has introduced a new form of advertising that it calls ‘Commerce Advertising’, delivering a holistic view of consumer’s purchase journey post ad interactions and highlights effectiveness of the advertising campaigns. Flipkart promises a universal solution to brands that is based on superior data and buying intent of 50 million+ consumers.
eNews
Swiggy sees record orders during India vs New Zealand T20 final
Chicken biryani tops match-day menu as fans order 7,500 times per minute at peak.
MUMBAI: India’s T20 final didn’t just break stumps, it broke Swiggy’s delivery records, proving cricket fans celebrate victories with plates, not just flags. Swiggy, India’s leading on-demand convenience platform, reported a sharp spike in food orders during the ICC Men’s T20 World Cup final between India and New Zealand. On 8 March 2026, overall orders rose 23.2 per cent year-on-year compared with the same date in 2025, driven by fans turning living rooms into mini stadiums complete with match-day feasts.
Key highlights from the evening:
- Orders during peak match hours (7–10 pm) were 2.1 times higher than pre-match levels.
- The highest order rate hit 7,500 orders per minute at 19:45.
- Chicken biryani reigned supreme as the most-ordered dish, followed by masala dosa, chicken fried rice, garlic breadsticks and paneer butter masala.
While metros such as Bengaluru, Mumbai and Hyderabad led volumes, the cricketing fever spread nationwide. Among emerging cities, Thiruvananthapuram, Surat and Rajkot recorded the strongest order growth. Smaller markets including Shillong, Agartala and Port Blair also showed significant appetite, underlining the expanding footprint of quick-commerce food delivery across India.
The surge reflects a growing trend of pairing major sporting events with doorstep delivery, turning big matches into shared, convenient celebrations. In a night where every boundary mattered, Swiggy proved the real MVP might just be the delivery partner who kept the snacks and the vibes flowing without missing a single wicket.
