e-commerce
FirstCry parent company Brainbees files IPO application
Mumbai: According to SEBI (Security Exchange Board of India) filings, Brainbees solutions parent company of Omni channel FirstCry submitted an application for an IPO (Initial Public Offer) on 28 December 2023.
Launched in 2010 headquartered in Pune, It is an e-commerce company focused on a niche sector of baby products. In 2020 FirstCry raised Rs 1000 crores for series E funding. As per media reports in fiscal year 2023- 2024 the company reported revenue of Rs 1406.9 crores. The IPO fund can utilise procurement, employees benefit expenses, advertising expenses. The startup currently owns more than 300 stores and around 615 franchise based stores across Pan India.
According to Moneycontrol reported, FirstCry is looking to raise funds of Rs 4200 Crores through IPO, rest 60 per cent fund will garner through OFS (Offer For sale). The company is looking further for expansion and growth.
Company spent Rs 159.2 crores on Employees Benefit Expenses (EBE) before the IPO. In the fiscal year 22-23 the company suffered losses. According to DRHP filed before the regulator renowned names of institutions like M & M, SoftBank, Apricot, Investments, Valiant, Mauritius, TIMF, Think India will sell its stakes from FirstCry.
The OFS consists of 5.4 crore of equity shares. In 2021, the company raised funds from equity funding.
e-commerce
Flipkart cuts around 300 jobs in annual performance review
E-commerce giant trims ~1.5 per cent of workforce as IPO preparations continue.
MUMBAI: Flipkart just gave performance the pink slip because when the annual review bell rings, even the biggest cart sometimes needs to lighten its load. Flipkart has let go of approximately 300 employees as part of its annual performance management cycle, Moneycontrol reported on 7 March 2026, citing people familiar with the matter. The exits represent roughly 1.5 per cent of the company’s total workforce of around 20,000 people across its businesses.
The move follows Flipkart’s standard practice of asking employees placed in lower performance bands to leave during yearly reviews, a process the company has carried out periodically in recent years. A similar exercise in early 2024 saw around 1,000 employees (nearly 5 per cent of the workforce) exit.
The latest round comes amid Flipkart’s continued push for operational efficiency and cost discipline, mirroring broader trends across the Indian startup ecosystem where funding slowdowns have shifted focus toward profitability.
The development also arrives as Flipkart advances preparations for a potential domestic IPO. The company has held early discussions with investment banks including Goldman Sachs, Morgan Stanley, JP Morgan and Kotak Mahindra Capital to explore feasibility. Industry sources indicate a possible listing timeline of late 2026 or early 2027, though the final size and schedule remain undecided.
In December 2025, Flipkart received National Company Law Tribunal approval to shift its holding company domicile from Singapore back to India. a key regulatory step that simplifies the group structure ahead of a public market debut.
Controlled by Walmart, Flipkart remains one of India’s largest e-commerce platforms, locked in fierce competition with Amazon. In a market where every rupee counts and every headcount is scrutinised, the latest cuts aren’t just housekeeping, they’re part of a bigger balancing act between growth ambitions and the road to listing.
