e-commerce
FirstCry parent company Brainbees files IPO application
Mumbai: According to SEBI (Security Exchange Board of India) filings, Brainbees solutions parent company of Omni channel FirstCry submitted an application for an IPO (Initial Public Offer) on 28 December 2023.
Launched in 2010 headquartered in Pune, It is an e-commerce company focused on a niche sector of baby products. In 2020 FirstCry raised Rs 1000 crores for series E funding. As per media reports in fiscal year 2023- 2024 the company reported revenue of Rs 1406.9 crores. The IPO fund can utilise procurement, employees benefit expenses, advertising expenses. The startup currently owns more than 300 stores and around 615 franchise based stores across Pan India.
According to Moneycontrol reported, FirstCry is looking to raise funds of Rs 4200 Crores through IPO, rest 60 per cent fund will garner through OFS (Offer For sale). The company is looking further for expansion and growth.
Company spent Rs 159.2 crores on Employees Benefit Expenses (EBE) before the IPO. In the fiscal year 22-23 the company suffered losses. According to DRHP filed before the regulator renowned names of institutions like M & M, SoftBank, Apricot, Investments, Valiant, Mauritius, TIMF, Think India will sell its stakes from FirstCry.
The OFS consists of 5.4 crore of equity shares. In 2021, the company raised funds from equity funding.
e-commerce
Samsung Galaxy S26 series now available for instant delivery on Instamart
AI powered flagship phones start at Rs 87,999 with launch offers up to Rs 9,000.
MUMBAI: In the age of quick commerce, even flagship smartphones are learning to arrive at your doorstep at lightning speed. Instamart has partnered with Samsung to make the newly launched Galaxy S26 series available for instant purchase on the quick commerce platform, expanding the category beyond groceries and daily essentials into premium consumer electronics.
The Galaxy S26 lineup, which includes the S26 Ultra, S26+ and S26, is now available across several major Indian cities including Bangalore, Mumbai, Delhi, Hyderabad, Chennai, Kolkata, Ahmedabad and Pune, among others.
The flagship series introduces several new features, led by what Samsung describes as the world’s first built in Privacy Display on a smartphone, available exclusively on the Galaxy S26 Ultra. The display is designed to enhance privacy while unlocking a new class of screen experiences.
The devices also integrate agentic artificial intelligence designed to quietly manage routine tasks in the background, allowing users to focus on more meaningful interactions with their device.
Positioned as a major step forward in AI powered smartphones, the Galaxy S26 Ultra also introduces enhancements in areas such as nightography photography and Photo Assist tools, aimed at improving low light imaging and AI driven creative editing.
Through the partnership, Instamart is extending its quick commerce proposition to high value electronics, allowing customers to order the Galaxy S26 series and receive it almost instantly once sales go live.
The Galaxy S26 series will be available starting at Rs 87,999. As part of the launch offers on Instamart, customers can avail an instant discount of up to Rs 9,000 using an HDFC Bank credit card. Buyers can also opt for No Cost EMI options for up to 9 months.
The move reflects the growing overlap between quick commerce and consumer electronics, as platforms race to deliver not just groceries but also premium technology products with the same promise of speed and convenience.
