GECs
FIPB clears Sun TV’s preferential allotment proposal
MUMBAI: The Foreign Investment Promotion Board (FIPB) has formally cleared the application filed by Sun TV Ltd, which envisages plans to issue preferential allotment of shares to foreign investors.
The transfer amount will be worth Rs 75 million.
In the event of a preferential allotment to foreign investors, Sun will intimate the FIPB of the “identity of the foreign institutional investors, the number of equity shares proposed to be issued and other details.”
In its application last month, Sun had said that it “proposes to issue equity shares to foreign investors either by way of a preferential allotment prior to the initial public offering (IPO) and/or by an IPO offering of its equity shares of the face value of Rs 10.”
Sun TV has already filed the red herring prospectus with Securities Exchange Board of India (SEBI) for its proposed IPO.
The company plans to come out with a fresh equity issue of 68,89,000 equity shares of Rs 10 each for cash, to be made entirely through the book building route.
The issue will constitute 10 per cent of the fully diluted post issue paid-up capital of the company. Following the issue, the shareholding of Sun TV principal promoter Kalanithi Maran will reduce to 89.99 per cent from 99.99 per cent (61,999,969 shares).
GECs
Swift TV Announces Strategic Content Partnership with Kutingg, a Subsidiary of Balaji Telefilms Limited
Swift TV has announced a strategic content and distribution partnership with Kutingg, the digital entertainment subsidiary of Balaji Telefilms Limited, as part of its strategy to strengthen its premium content offering across Connected TV (CTV) and Free Ad-Supported Streaming TV (FAST) platforms.
As part of the partnership, Swift TV will onboard and distribute a curated portfolio of Kutingg’s premium, original, and exclusive digital-first programming across its expanding CTV and FAST ecosystem. The move is aimed at enhancing Swift TV’s content library while increasing access to high-quality entertainment for audiences consuming content on smart TVs and connected screens.
The collaboration brings together Balaji Telefilms’ long-standing content creation expertise with Swift TV’s growing connected TV distribution footprint, which spans smart TV OEM partnerships, CTV operating systems, and FAST channel integrations. The partnership is expected to significantly improve content discoverability and audience reach, while creating new monetisation opportunities across the connected TV value chain.
Kutingg, as Balaji Telefilms’ digital entertainment arm, has been focused on developing contemporary, digital-first programming aligned with evolving viewer preferences. Through Swift TV’s CTV and FAST distribution network, Kutingg’s content will now extend beyond mobile-first consumption and reach living-room audiences at scale, supporting the studio’s broader digital expansion strategy.
For Swift TV, the alliance aligns with its focus on building a differentiated, premium FAST and CTV content proposition in India. By adding Kutingg’s original and exclusive titles, Swift TV aims to drive higher engagement, longer viewing sessions, and increased time spent on connected screens.
From an industry perspective, the partnership reflects the accelerating shift of video consumption toward connected TVs and the growing role of FAST platforms in delivering free, premium content to large audiences. With smart TV penetration continuing to rise in India, such partnerships are becoming central to how studios and platforms expand reach and monetisation beyond traditional linear and subscription-based OTT models.
The collaboration also strengthens Swift TV’s offering for advertisers, enabling brands to access premium, brand-safe environments and large-screen audiences through FAST and CTV inventory. The integration of Kutingg’s content is expected to further enhance the platform’s appeal to advertisers seeking scalable, high-impact connected TV reach.
Overall, the partnership underscores Swift TV’s long-term strategy to build a robust connected TV ecosystem while supporting Kutingg and Balaji Telefilms in expanding their digital footprint across the fast-growing CTV and FAST segment in India.
