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Finolex Pipes joins forces with TVF for engaging brand campaign
Mumbai: Finolex Pipes & Fittings has teamed up with The Viral Fever (TVF) for a unique brand integration campaign that combines humour with storytelling to highlight the durability and reliability of its products. Featuring beloved characters from TVF’s acclaimed series set in Phulera, the campaign seamlessly blends entertainment with brand messaging.
The initiative launched with a light-hearted reel starring Banrakas (Durgesh Kumar) and Binod (Ashok Pathak). In the clip, Binod proudly showcases his dream home, where Finolex CPVC Pipes stand out as the trusted choice for durability. A second reel, featuring Chandan Roy as Vikas, continues the comedic approach, depicting a humorous encounter during damaad ji’s visit, reinforcing the reliability of Finolex Pipes.
Shared on TVF’s official Instagram and Facebook pages, the reels have garnered enthusiastic viewer engagement. Building on this success, Finolex is set to release a total of seven videos, with the second instalment premiering on 24 February 2025 and the third scheduled for 28 February 2025, followed by further episodes in the coming weeks.
Finolex Pipes & Fittings vice president of marketing and communications Sumit Bhatia stated, “Partnering with TVF allows us to present our brand in an engaging, relatable manner. The show’s authenticity aligns perfectly with our commitment to quality, making this collaboration an ideal platform to highlight the strength and longevity of our products.”
By integrating Finolex Pipes & Fittings into everyday narratives, the campaign enhances brand visibility and positions Finolex as a trusted choice for plumbing solutions. With TVF’s reputation as one of India’s leading OTT content creators, this partnership provides an excellent opportunity to connect with a wide audience and reinforce Finolex’s legacy of excellence.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
