News Broadcasting
Filmmaker Mejoo Khan joins Bag Films
MUMBAI: Filmmaker and producer Mejoo Khan has joined the production house Bag Films. She is the business head of the company’s film production division.
In a career spanning 14 years Khan has worked with personalities from Film and Advertising Industry including Ravi Chopra and Mukul Anand. Her array of experience includes producing Films like Dil Vil Pyaar Vyar and Satta for Metalight Productions.
Talking about the appointment Bag Films’ MD Anurradha Prasad said, ” Mejoo Khan’s experience and vast exposure of the film world will bring on for our new ventures the right blend of authentic film background and corporate cultures. It will enthuse the true spirit of creativity, aesthetics and professionalism which is our mantra for progress and its vision for the future”
The company has three films lined up for production in the near future.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
