News Broadcasting
Ficci seeks reduced excise, customs duty and service tax
MUMBAI: With Budget 2003-4 just three days away, various sections of the entertainment industry are ready with their own wish lists, hoping for a bigger pie of subsidy and a lower share of tax.
Ficci has asked that customs duty on specified capital equipment for the electronic industry be reduced to five per cent and that the list of specified capital equipment needs to be expanded to include items like
1. DVD 9 replication line or DVD production equipment comprising of two injection moulding machines
2. one or two metallizers and
3. one UV bonding station and one inspection unit
Ficci has also asked that the levy of excise duty on black and white TV sets and analogue audio (low priced) sets be withdrawn. The levy of eight per cent excise duty in Budget 2002 had resulted in negative growth of the industry as also in a flourishing grey market in B&W TV and analogue audio industry, Ficci claims.
While Ficci supports the imposition of excise duty, it says there is a need to treat entertainment software differently from other manufactured articles and similar to IT software. “There is a strong case to remove excise duty on CDs, as CDs too are a medium for carrying software”, says the Federation.
As regards the telecom cable industry, Ficci says that the industry is facing a recession due to anomalies in customs duty especially with high duties on raw materials. Major raw materials like polyethylene, copper, steel tap, polyster yarn and optic fibre face peak customs duty resulting in high prices to the industry. However finished products attract lower duties (15 per cent for telecom cables). “As per the basic policy, there has to be duty differential between raw materials and the imported finished products and raw material should attract lowest rate of duty”, the Ficci report notes.
As regards service tax, Ficci notes that unlike most industries, entertainment is a unique combination of skill, talent, technology and infrastructure. “The creation of a product like a film involves several stages of production, distribution and exhibition. These various stages, inter alia, produce a product which is comprehensible only at the final stage. In the system in vogue, the same product will be taxed at multiple points which obviously cannot be the intention of the government.”
As regards advertising and brand building, Ficci observes that investment in these sectors in India is one of the lowest in the world. “Since advertising budgets of the corporates and others are broadly inflexible/fixed and additional levy of five per cent would lead to reduction in media revenues particularly of electronic media as the attempt would be to absorb the tax within the existing budgets.”
A tax on advertising ‘non VATable tax – does not exist anywhere else in the world’ and such a levy at this juncture would send contrary signals to the rest of the world. “It is widely felt that one more tax on consumer goods industry’s critical inputs like advertising will make their products even more expensive and thereby reduce demand further.”
Ficci has also asked that CENVAT credit be given for service tax on this industry as well, and that service tax not be levied in case of technical know how fee.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.








