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FICCI Frames: Bridging the gap between story-tellers & industry veterans

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MUMBAI: An initiative started in 2015, to bridge the gap between the media and entertainment industry experts and the storytellers, Frame Your Idea (FYI) is back once again for its third edition. It will be taking place simultaneously with FICCI FRAMES 2017, from 21 March to 23 March 2017 at  Renaissance Powai, Mumbai.

At the aforementioned event, anyone with a content idea, story or screenplay for a film / TV / digital web series / show / animation / documentary can register, turn up and pitch it within 10 minutes, to the right people in the business. If one has finished content that may be under post-production or seeking distribution, that can be pitched too.

The 2017 edition of FYI is also empowered by the Screenwriters Association, Mumbai.

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Previous credits to this event are quite a few as well. Anurag Kashyap’s next (unannounced) is a script written by journalist turned writer Nihit Bhave which Phantom Films found at FYI 2015. Rakyesh Omprakash Mehra’s ROMP and Disney India found scripts at FYI 2015. Eros Trinity pictures found writers to hire for its writers’ room at FYI 2016.

Read detailed story here

“Frame Your Idea is a unique platform that interfaces young talent and bright idea with producers, broadcasters and content buyers on an unprecedented scale. I would urge all the  creators, illustrators, writers and storytellers to come and pitch your next big idea at Frame Your Idea at FICCI FRAMES 2017,” said FICCI AVGC Forum, co-chairman, Munjal Shroff.

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FYI 2016 witnessed the attendance of over 70 production houses, studios, broadcasters, content commissioners. Over 300 participants pitched in the categories of film, tv, nished content, digital, animation and documentary. Over 3000 meetings took place over the course of three days, between content creators and content idea owners.

Here are the categories of content at FYI 2017 that one can pitch for:

– Film TV
– Digital/web series
– Animation
– Documentary
– Finished Content

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FYI lists commissioners / broadcasters / producers on its webpage and calls for entries (cci-frames.com/fyi). Applicants who register, provide their producer preference list and get allotted meetings by an automated system on a first-come-first served basis.

On the day of the event, participants are handed a schedule sheet for their meetings based on which they meet the producers for 10 minutes each; that they have opted for during registration.

 

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Event Coverage

Anime India announces Amazon MX Player as co-presenting partner for Anime India Kolkata 2026

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MUMBAI: Riding high on the success of its blockbuster Mumbai debut, Anime India is accelerating its nationwide expansion with the announcement of Amazon MX Player as the co-presenting partner for Anime India Kolkata. The partnership marks a significant step forward in the festival’s mission to deliver large-scale, accessible, and fan-first anime experiences across the country.

Scheduled for 14 and 15 February 2026 at the iconic Biswa Bangla Mela Prangan, Anime India Kolkata will launch the first regional chapter of what is set to be a year-long, multi-city tour. As the curtain-raiser for the 2026 circuit, the Kolkata edition aims to fuse the energy of global Japanese pop culture with India’s fast-growing community of anime, manga, and pop-culture fans.

A household name in digital entertainment, Amazon MX Player brings unmatched reach and cultural relevance to the Anime India platform. With its expanding focus on anime and youth-driven content, Amazon MX Player’s involvement as co-presenting partner reinforces Anime India’s vision of making anime culture more inclusive breaking barriers of language, geography, and accessibility to connect with fans nationwide.

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                                              Glimpses of Anime India Mumbai edition

Anime India Kolkata 2026 will showcase cosplay competitions, interactive zones led by the Indian Gunpla Community, India-39 Vocaloid Community, The Japan Curry, and Adda-o-Otaku by The Otaku Guild. Fans can join tournaments across fighting games, Pokémon VGC, and more. Acclaimed Japanese director Susumu Mitsunaka (Haikyu!!) will attend as guest of honour, appearing in panels and live sessions. Positioned as an immersive celebration of fan culture and industry collaboration, the Kolkata edition marks the beginning of Anime India’s nationwide expansion.

Sharing their perspective on the partnership, Amazon MX Player director Aruna Daryanani expressed, “Anime in India has evolved from a niche interest into a mainstream cultural movement, driven by an increasingly engaged and passionate fanbase. At Amazon MX Player, our focus is on expanding access by bringing anime to audiences across the country for free and in multiple local languages. Our association with Anime India reflects our commitment to supporting the growth of anime in India and deepening connections with fans, while continuing to build Amazon MX Player as a trusted destination for free, high-quality entertainment.”

“Anime India Kolkata is a celebration of how anime has grown beyond entertainment into a powerful cultural and creative force. By bringing fans, creators, and industry leaders onto one shared platform, the festival is helping define the future of pop culture in India,” said Anime India co-founder and director Neha Mehta.

The debut edition of Anime India 2025 in Mumbai attracted over 29,000 fans, quickly cementing its status as a landmark celebration of anime and Japanese pop culture. Riding on this overwhelming response, the Kolkata chapter is projected to draw more than 40,000 visitors across two days, positioning it as one of the biggest anime conventions ever held in eastern India.

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Anime India is focused on bringing together fans from across the country to create a truly pan-India celebration of anime, manga, cosplay, gaming, and Japanese culture. With plans to expand into four key metropolitan hubs in 2026—east (Kolkata), north (Delhi), west (Mumbai), and south (Hyderabad)—the festival seeks to deliver globally benchmarked experiences while supporting and uplifting creators, artists, and fan communities throughout India.

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