Applications
FHM India App is available on Windows Phone 8
MUMBAI : Men‘s lifestyle magazine For Him Magazine India has recently launched its app on Windows phone 8 for free. According to FHM Windows phone was the natural choice for the company. The app has special features such as the lockscreen where the images continually change on a schedule pre-set by the user.
It can be downloaded from the Windows Phone store where the content will be uploaded twice a week which it will include different sections like cover girl, the girl next door, an extended image gallery, jokes, witty one liners and the latest on bikes, cars and gadgets as well as contests.
To access favorite sections of FHM users can pin the sections onto the start screen and directly access one‘s favorite sections. If one is more interested in gadgets than cars or in the Girl Next Door rather than the Cover Girl, one can increase and decrease the tile accordingly. Readers can choose their favorite pictures available on the FHM app and set them as a lockscreen (aka a wallpaper). Besides choosing their lockscreen wallpaper, readers can also access content exclusive to the app from FHM India.
FHM India editor Kabeer Sharma said , “The ethos of the app is Sexy, Edgy, Useful content on the go. We‘ve taken the best parts of FHM and put them in an app for your Windows 8 Smartphone. But, for those who scandalise easily, we have put in gadgets, music, cars and trivia in there too. The app is your daily dose of content broken down bite sized just like your mother used to do.”
Commenting on the same Microsoft Corporation India, director Vineet Durani said ,”Microsoft is very pleased to debut the FHM India app adding to the growing list of exclusive fun apps on the Windows Store. As the Windows Phone 8 offers consumers a great experience across different price points and app publishers a high level of security features, the Windows Phone Store is fast becoming the app store of choice for the best apps in India and the world. The FHM India app with its exciting mix of content is a great match for the features of the Windows Phone 8 device. It is as unique and cool as Windows Phone 8 itself”.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
