Hindi
Ferrari Ki Sawaari’s ride is bumpy
MUMBAI: Ferrari Ki Sawaari has not been able to live up to the names associated with its making. Faced with ‘no audience, no show’ on its very first day, the film opened poorly and picked up somewhat during the weekend to end its debut week with net collections of Rs 122 million. The collections have dropped from today.
Shanghai has failed to appeal multiplex audience as well as the single screens. Its hackneyed story and characterisation apart, corruption is free to watch on TV news channels and, hence, not a great film theme of appeal. The film collected Rs 189 million in its first week.
The weak opposition helped Rowdy Rathore, which sustained very well in its second week. The Akshay Kumar-starrer collected Rs 341.5 million in the second week. It has had a steady third weekend as well as to take its 17-day total to Rs 1.36 billion.
Meanwhile, Ishqzaade just about wrapped up its run at the box office with a five-week net collection of Rs 471.9 million.
Jannat 2, after its symbolic sixth week run, took its total to Rs 469.7 million.
Vicky Donor collected approximately Rs 4 million in its eighth week, taking its total to Rs 416.5 million.
Hindi
Edstead unveils ambitious H1 2026 content slate
New originals feature Adarsh Gourav in Northeast docu-series, Aditi Kotak in Next Class, and Adil Hussain in Stories of India.
MUMBAI: Edstead just dropped a content menu so rich it could make even the pickiest viewer say “encore” because when storytelling meets substance, the binge becomes inevitable. The fast-rising Mumbai-based studio, founded by Shekhar Bhattacharjee, today revealed its H1 2026 slate, a bold expansion of premium non-fiction that blends cultural depth, innovation, and legacy into cinematic factual narratives. The lineup cements Edstead’s niche at the crossroads of authenticity and global appeal, delivering research-driven stories that stay rooted in the Indian experience while aiming for wider resonance.
Headlining the fresh originals:
- An untitled docu-series starring Bollywood actor Adarsh Gourav, who journeys through Northeast India to spotlight living cultural traditions, indigenous voices, music, oral histories, and everyday resilience. Presented by Air India Express, with Dentsu Sports and Entertainment as integration partner.
- Next Class, an eight-episode impact series fronted by entrepreneur and former Miss India Aditi Kotak, decoding career pathways, emerging fields, and real-world outcomes through leading institutions and forward-thinking disciplines.
- Stories of India with Adil Hussain, India’s first weekly OTT series dedicated to social impact, profiling organisations driving meaningful change and connecting purpose with tangible results.
- Toast to Tomorrow, exploring how leading alcohol brands craft immersive, culture-led experiences that celebrate regional identities and redefine legacy.
- No Cap Abroad – UAE Edition, following Indian students through their first week at UAE colleges—navigating homesickness, culture shock, and independence in a heartfelt coming-of-age tale.
Edstead is also returning with expanded seasons of breakout hits, The Future School (progressive Indian education), Molecules of Hope (healthcare innovation), and Great Indian Residential Schools.
Edstead founder Shekhar Bhattacharjee said, “At Edstead, we are focused on building narratives that carry depth, context, and long-term relevance. Every project begins with research and a clear purpose… Our ambition is to create globally competitive factual content from India that remains culturally grounded while shaping conversations, inspiring trust, and contributing to the growing culture economy.”
From education and healthcare to enterprise and cultural revival, the slate reflects Edstead’s full-stack approach developing original IPs and guiding them through a robust distribution network spanning digital, OTT, and broadcast. In a content world chasing quick trends, Edstead is quietly betting on stories built to last, ones that don’t just entertain, but linger long after the credits roll.
