iWorld
Feb-18: Mobile broadband numbers increase as wired internet subscribers decline
BENGALURU: The total number of broadband internet connections have increased by about eight per cent in the calendar year 2018 (year started 1 January 2018, CY-2018) until 28 February 2018 (Feb-18) as per Telecom Regulatory Authority of India (TRAI) data. The period under review in this paper is the period between 1 January 2018 and 28 February 2018. CY-2017 closed with 362.87 million (36.287 crore) broadband connections as on 31 December 2017. The total number of broadband connections in Feb-18 was 392.06 million (39.206 crore). Broadband internet growth in the country was driven by mobile (phones and dongles) internet services which had about 8.5 per cent subscriber growth and closed February 2018 with 373.94 million (37.384 crore) subscribers. TRAI defines broadband internet speed as download speeds equal to or exceeding 512 kbps. TRAI data has been rounded off to the nearest 10,000, hence the accuracy of this report is limited to that extent.
During the period under consideration, wired internet subscriber numbers declined 0.8 per cent to 17.72 million (1.772 crore) from the 17.86 million (1.786 crore) subscribers reported at the end of December 2017 or as at 1 January 2018. Fixed wireless (WiFi, Wi-Max, point-to-point radio and VSAT) subscriber numbers also declined 9.1 per cent during the period to 0.4 million (0.04 crore) from 0.44 million (0.044 crore).
Among the top five internet players, Indian telecom major Bharti Airtel (Airtel) showed the highest growth rate during the period under review at about 13 per cent. However, in absolute numbers, it was Mukesh Ambani’s biggest startup in the world – Reliance Jio Infocomm or Jio that added the most number of subscribers in the two months of the current year at 17.04 million or 1.704 crore. During the period, Airtel added 9.15 million (0.915 crore) broadband internet subscribers.
The top five service providers in India as on 28 February 2018 constituted 94.99 per cent market share of the total broadband subscribers. These service providers were Jio (177.13 million, 17.713 crore), Airtel (80.24 million 8.024 crore), Vodafone (55.54 million, 5.554 crore), Idea Cellular or Idea (38.52 million, 3.852 crore) and BSNL (21.00 million, 2.1 crore).
While the first five players saw a growth of subscribers during the period under review, the government-owned BSNL or Bharat Sanchar Nigam Limited has been losing them. BSNL had 21.95 (2.195 million) broadband subscribers and lost about 0.95 million (0.095 crore) subscribers or de-grew by over four per cent.
Top five wireless broadband internet players
As mentioned above, broadband wireless aka mobile internet players have been the broadband internet subscriber numbers’ growth drivers. As on 28 February 2018, the top five wireless broadband service providers were Jio (177.13 million, 17.713 crore), Airtel (78.07 million, 7.807 crore), Vodafone (55.54 million, 5.554 crore), Idea (38.52 million 3.852 crore) and BSNL (11.71 million, 1.171 crore).
Here also, Airtel has reported the largest growth in percentage terms – it grew by about 13 per cent, while Jio had the highest growth in absolute numbers – Jio grew by 17.04 million (1.704 crore) during the first two months of 2018. BSNL has been bleeding wireless broadband internet players during this period. It lost about 0.86 million (0.086 crore) subscribers or de-grew by approximately nine per cent.
Top five wired broadband internet players
As has also been mentioned above, wired internet subscriber numbers have declined during the first two months of 2018. As on 28 February 2018, the top five wired broadband service providers were BSNL (9.30 million, 0.93 crore), Airtel (2.17 million, 0.217 crore), Atria
Convergence Technologies or ACT (1.30 million, 0.13 crore), MTNL (0.88 million, 0.088 crore) and Hathway Cable & Datacom (0.75 million, 0.075 crore).
The top five wired internet players in the made up over 81 per cent of the total wired internet subscribers in India. Their share has grown during the period under consideration despite a slight drop in share in Jan-18. Except for BSNL and the other government-owned player Mahanagar Telecom Nigam Limited or MTNL, the other three players among the top five have grown the number of wired broadband internet subscribers. BSNL lost about 80,000 subscribers while MTNL lost about 30,000 subscribers during Jan-Feb 2018. The other three players among the top five have added about 60,000 subscribers (added about 20,000 subscribers each) during the period under review.
Among the other wired broadband internet players, besides the five mentioned above, are television multi system operators (MSOs) and local cable TV operators (LCOs). The numbers provided by TRAI indicate that while during the period under review, the top five wired broadband internet players lost about 50,000 subscribers, the total number of wired broadband internet subscribers fell by about 0.14 million or 140,000. This means that the other players have lost about 90,000 subscribers.
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iWorld
Streaming boom crosses 200 million as India shifts to sustainable growth
From content bets to CTV rise, industry leaders map streaming’s next phase
MUMBAI: India’s streaming story has entered a new chapter, and this time it is less about land grab and more about staying power. At a panel on the evolving streaming economy, industry leaders agreed that with subscriptions crossing 200 million and revenues surging, the focus has decisively shifted to sustainable growth, smarter content bets and sharper partnerships.
Moderator EY partner Raghav Anand, set the tone by pointing to the sharp jump in paid subscriptions, driven by a mix of sports, bundling and improved distribution. The result is a fast-maturing ecosystem where subscription revenues are beginning to complement, and in some cases rival, advertising-led growth.
For Amazon Prime Video Svod business India director & head Shilangi Mukherji, the past decade has been about balancing choice with clarity. “It’s not an either-or market anymore,” she noted. “There is space for everything, from television to ad-supported streaming to subscriptions. The real win is when they all grow together.”
At the heart of this growth lies a simple trio: selection, value and convenience. Content remains king, but not in isolation. Platforms are now curating vast libraries that blend originals, rentals, and third-party services, all under one roof. The aim is to create an ecosystem where viewers do not need to hop between apps to find what they want.
Content itself is also evolving. Mukherji highlighted that nearly half of Prime Video’s viewership comes from outside a show’s home region, underlining the collapse of traditional language silos. Stories are no longer “regional” but increasingly pan-Indian, with talent and narratives travelling seamlessly across states.
Franchise-building has become another cornerstone, with a majority of shows designed for multiple seasons. The goal is not just to attract viewers but to keep them coming back, turning series into long-term cultural touchpoints rather than one-off hits.
On the production side, Hungama Digital Media managing director & CEO Neeraj Roy, described an industry that is both resilient and recalibrating. While the pandemic accelerated content consumption and discovery, it also reset market dynamics. Pre-sales have softened, satellite revenues have tightened, and the easy money phase of digital deals has cooled.
“The honeymoon is over,” Roy said candidly. “Now, content has to prove itself. If it works at the box office or with audiences, everything else follows.”
This shift, he argued, is pushing creators towards greater discipline. Fewer projects are being made, but with sharper focus on quality and audience appeal. At the same time, global exposure to diverse content, from Korean dramas to Malayalam cinema, has raised the bar for storytelling across the board.
Another quiet transformation is unfolding in how content is consumed. While mobile remains the primary gateway, especially for payments and discovery, connected TVs are fast becoming the preferred screen for long-form viewing. Mukherji described this not as a battle of devices but as a “force multiplier”, with platforms tailoring plans for mobile-only users, living room viewers and multi-device households alike.
The monetisation playbook is also widening. Beyond subscriptions and ads, platforms are experimenting with rentals, bundled offerings and commerce integrations, building layered revenue streams that cater to different stages of the consumer journey.
Looking ahead, both panellists pointed to global ambition as the next frontier. Mukherji emphasised taking Indian stories to the world through deeper localisation, calling content India’s soft power. Roy, meanwhile, stressed the need for investment in infrastructure, skills and, crucially, transparent data systems to guide creators with better insights.
If the first phase of India’s streaming boom was about scale, the next will be about substance. And as the industry settles into this new rhythm, one thing is clear: the real streaming wars may be over, but the race to win viewers’ time has only just begun.
