Hollywood
Fast X excels globally, from billboards to supercar food delivery
Mumbai: Witnessing back-to-back blockbusters for two decades in a row, the Fast Saga has premiered its epic endgame with Fast X, playing in theatres globally. With perpetual excitement on the rise, the makers of Fast X are striving for a one-of-a-kind visual experience for the action entertainer on the streets of Mumbai. A marketing testament to pave an action-packed thrill ride for its fans can be witnessed in the form of colossal hoardings around the city.
Sparking a revolution towards extravagant outdoor branding, Fast X recently enhanced its marketing campaigns by jumping on the outdoor advertising bandwagon, with Minimax Ads. The makers launched one of Asia’s most prominent stunning billboards at one of the Eastern Express Highway’s most famous intersections at Ghatkopar. The massive hoardings showcase astounding action and jaw-dropping stunts, giving a glimpse of Vin Diesel, Jason Momoa, Tyrese Gibson, Chris Bridges, and Sung Kang in their action personas. With a 122ft × 142 ft, action enthusiasts can witness the glorified Fast X heroes at the most significant routes of the Mumbai Metropolitan Area.
Earlier the makers had arranged for the first-ever drive-in movie premiere of Fast X at BKC in Mumbai, which featured more than 170 supercars, all revving their engines to the sound of Fast X!
Adding another milestone to the overall initiative, The Fast X makers’ inventive partnership with India’s leading meal delivery service, Swiggy, transformed the delivery guy’s emblem into a Fast X supercar on the application’s food tracker, giving its users the impression that their food would arrive in a supercar right away!
The 360-degree campaign caught the attention of the fandom and stakeholders alike, creating a holistic atmosphere of rush, fuelled by all things FAST!
Directed by Louis Leterrier and written by Justin Lin & Dan Mazeau, Fast X is currently premiering in theatres. The action-packed thriller’s marketing provides another dimension of an adrenaline-rushed imagination for its viewers, from finding enormous Fast X billboards in the crowded streets of Mumbai to following a stunning supercar delivering your food!
Watch the movie now!
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
