Hollywood
Fast X excels globally, from billboards to supercar food delivery
Mumbai: Witnessing back-to-back blockbusters for two decades in a row, the Fast Saga has premiered its epic endgame with Fast X, playing in theatres globally. With perpetual excitement on the rise, the makers of Fast X are striving for a one-of-a-kind visual experience for the action entertainer on the streets of Mumbai. A marketing testament to pave an action-packed thrill ride for its fans can be witnessed in the form of colossal hoardings around the city.
Sparking a revolution towards extravagant outdoor branding, Fast X recently enhanced its marketing campaigns by jumping on the outdoor advertising bandwagon, with Minimax Ads. The makers launched one of Asia’s most prominent stunning billboards at one of the Eastern Express Highway’s most famous intersections at Ghatkopar. The massive hoardings showcase astounding action and jaw-dropping stunts, giving a glimpse of Vin Diesel, Jason Momoa, Tyrese Gibson, Chris Bridges, and Sung Kang in their action personas. With a 122ft × 142 ft, action enthusiasts can witness the glorified Fast X heroes at the most significant routes of the Mumbai Metropolitan Area.
Earlier the makers had arranged for the first-ever drive-in movie premiere of Fast X at BKC in Mumbai, which featured more than 170 supercars, all revving their engines to the sound of Fast X!
Adding another milestone to the overall initiative, The Fast X makers’ inventive partnership with India’s leading meal delivery service, Swiggy, transformed the delivery guy’s emblem into a Fast X supercar on the application’s food tracker, giving its users the impression that their food would arrive in a supercar right away!
The 360-degree campaign caught the attention of the fandom and stakeholders alike, creating a holistic atmosphere of rush, fuelled by all things FAST!
Directed by Louis Leterrier and written by Justin Lin & Dan Mazeau, Fast X is currently premiering in theatres. The action-packed thriller’s marketing provides another dimension of an adrenaline-rushed imagination for its viewers, from finding enormous Fast X billboards in the crowded streets of Mumbai to following a stunning supercar delivering your food!
Watch the movie now!
Hollywood
Paramount eyes $24bn Gulf support to fund Warner Bros Discovery merger: Reports
Sovereign funds line up funding as media giants chase streaming scale
NEW YORK: Paramount Skydance is in talks to secure nearly $24 billion in equity commitments from Gulf sovereign wealth funds to support its planned takeover of Warner Bros. Discovery, according to a WSJ report.
The funding push comes as Paramount Skydance advances its proposed $110 billion deal for Warner Bros. Discovery, which carries an equity valuation of $81 billion and is expected to close in the third quarter of 2026.
At the heart of the financing plan are three major Gulf investors. Saudi Arabia’s Public Investment Fund is expected to contribute roughly $10 billion, while the Qatar Investment Authority and Abu Dhabi-based L’imad Holding are likely to make up the remainder.
Crucially, the proposed investments are structured as non-voting stakes. This means the Gulf backers would not have direct control in the combined entity, a move designed to ease regulatory concerns in the United States. Paramount executives reportedly do not expect the deal to trigger scrutiny from bodies such as the Committee on Foreign Investment in the United States or the Federal Communications Commission.
If completed, the merger would bring together a formidable portfolio of entertainment and news assets, including CNN and CBS. The combined entity aims to better compete in a fast-evolving media landscape where streaming platforms are steadily pulling audiences away from traditional television.
The deal reflects a broader shift in global media, where scale is increasingly seen as essential to survive the streaming wars. By pooling content libraries, technology and distribution, Paramount Skydance and Warner Bros. Discovery are betting on size and synergy to drive future growth.
The involvement of deep-pocketed Gulf investors also underscores the growing role of sovereign wealth in shaping global media consolidation, particularly at a time when high-value deals demand equally large financial backing.
With shareholder votes and regulatory milestones still ahead, the proposed tie-up remains one of the most closely watched media deals of the year. If it clears the final hurdles, it could redraw the competitive map of the global entertainment industry.
