Applications
Fashion One Goes Multi-screen with Toggle in Asia
MUMBAI: The international channel for fashion, entertainment and lifestyle ‘Fashion One‘ announced its first top service deal in Asia with personal entertainment service MediaCorp‘s Toggle in Singapore.
The channel has debuted in Singapore and is now available on numerous devices with a continuous and engaging viewing experience to the subscribers.
The international market would be covering the very latest fashion, entertainment, and lifestyle news, profiles of A-list celebrities, luxury brands, holiday destinations and red carpet events which would be more female oriented. Viewers also get to enjoy an on-going fashion news series Fashion Frontline and lifestyle series on yoga, health and well-being.
Fashion One CEO Ashley Jordan said, “We are happy to launch the service with MediaCorp‘s Toggle which allows our subscribers to choose where and how they want to consume our programmes. With our full multi-screen rights on all contents on the channel, Fashion One will continue reaching out to more female viewers in the world and giving them an enhanced, comprehensive and engaging viewing experience with our new expanded suite of services.”
Fashion One will also have a line-up of original programming consisting of reality shows, documentaries, beauty tips and street styling. All of these can now be availed on Toggle online, on iPads and iPhones. The app for connected TVs and Android devices will be available soon.
“Toggle is proud to be the first in Singapore to offer Fashion One and make it available on multi-screens. We kickstart the partnership with two original programmes Eco Fashion Season 2 and Kick Up Your Heels. Eco Fashion is a groundbreaking docu-series that will take you on a mind-opening journey into the realm of environmentally sustainable fashion while Kick Up Your Heels is a fun lifestyle series that brings the high-heeled workout phenomenon right into the living rooms,” said OTT vice president – programming and marketing Julian Lit.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
