GECs
Fame is dead, long live Inox
MUMBAI: In 2011, Inox’s takeover of Fame India made for headlines, while giving a fillip to the Anil Ambani-owned Reliance Capital Partners and becoming the country’s biggest multiplex chain in the bargain.
Two years later, change is finally happening. On Monday, 17 September the Fame website www.famecinemas.com ceased to exist, and is in the process of moving into the Inox website.
All Fame properties will henceforth be called Inox. Also, a marketing campaign comprising print, outdoor and radio and spanning over two months has been kicked off to communicate the new name to people. As part of the campaign, there will be advertisements and inserts in a range of newspapers across cities that house Fame multiplexes. The value of marketing across 24 cities is pegged at approximately Rs 15-20 crore by industry sources. Similarly, Fame will undergo physical changes where the new logo of Inox will make its presence felt on tickets, popcorn cups and uniforms worn by the staff.
About the acquisition, Inox Leisure CEO Alok Tandon said: “The good points of Fame and Inox have been put together. The first phase will see Mumbai experiencing the change this week, after which, Kolkata and Bengaluru are next with cities such as Pune, Panchkula and Dhanbad following suit.”
Asked why it took two years for the renaming, Tandon said: “The acquisition got finalised only this year in May since we had to visit two courts (Baroda and Mumbai) in two states- . Only after that could we start our renaming process.”
With 73 multiplexes and 284 screens across 40 cities; of which 25 multiplexes with 94 screens belong to Fame India, Inox is in a happy space. Maharashtra boasts the highest number of Inox multiplexes – 19 with 76 screens, followed by West Bengal with 13 multiplexes and 49 screens. Indeed, the last of Inox’s 73 multiplexes was added only yesterday, in Haryana, with nearly Rs 7-10 crore having gone into the setup. As things stand, Inox claims to attract over four crore movie goers annually.
What’s more, plans are afoot to expand into cities like Greater Noida, Gurgaon, Jalgaon, Madurai, Jamnagar and Manipal as also increase the existing number of multiplexes in places like Lucknow, Raipur and Surat.
To mark the change from Fame to Inox, a new ‘Feature Presentation Dater’ has been created, with sound designing by Oscar Award winning Resul Pookutty. “Our aim is to make the audience experience high fidelity,” says Pookutty, adding that an atmos version of the same is on the anvil.
The question now remains whether Inox will continue to retain its Fame?
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
