iWorld
FairPlay Sports announces collaboration with Indian footballers Gurpreet Singh Sandhu & Sandesh Jhingan
Mumbai: Gurpreet Singh Sandhu and Sandesh Jhingan, both Indian footballers, have signed with the Delhi-based sports marketing agency FairPlay Sports.
The new signings will further boost FairPlay Sports’ roster, which already includes Indian football captain Sunil Chhetri, Chennaiyin FC captain Anirudh Thapa, ATKMB winger Ashique Kuruniyan and ATKMB forward Manvir Singh, among others.
FairPlay Sports co-founder Bandana Chhetri said, “Both Gurpreet and Sandesh are key figures in Indian football. Additionally, both are massive fan favourites because of their style of play and intensity on the field. As an agency, we have always had a focus on football and footballers because it has a lot of potential for growth. We want to provide footballers with the opportunity and support they need off the field so they can maximise their potential on it.”
Talking about the same, the national team goalkeeper Gurpreet Singh Sandhu said, “I am thrilled to get on board with FairPlay Sports. I’ve known the people behind it for some time now and am excited at all the possibilities being part of the FairPlay team will bring.”
Indian defender Sandesh Jhingan added, “I am happy to have signed with FairPlay Sports, who I feel do a fantastic job with all athlete-related aspects beyond the pitch. I’m looking forward to all the exciting opportunities that come out of this association.”
iWorld
Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
