iWorld
Facebook and Instagram roll out music products in India
MUMBAI: Facebook announced new ways for people in India to express themselves through music on Facebook and Instagram, with music stickers on Stories and other creative tools such as Lyrics on Instagram, Lip Sync Live, and the ability to add songs to their Facebook Profiles.
With the roll-out of music products today, people across India can add the latest tracks such as Bekhayali – Kabir Singh, Ve Maahi – Kesari, to super hits like Dil Diyan Gallan from Tiger Zinda Hai, and regional hits like Lahore by Guru Randhawa, Zingaat from Sairat as well as old classics like Bas Ek Sanam Chaahiye from Aashiqui, to their Facebook and Instagram Stories.
“Facebook and music share something special — they both bring people together and enable personal expression. And that’s why music is important for us. We want to make it possible for the Facebook and Instagram communities to express themselves and connect around music on our platforms. With India’s strong music ecosystem, we're thrilled to open up the ability for people in the country to include music in the moments they share on our platforms. We've partnered with the Indian music community to enable these new products, and we look forward to seeing all the ways people in India use them to express themselves in fun and engaging way, ” Facebook India director and head of partnerships Manish Chopra commented on the launch.
Earlier this year, Facebook India announced partnerships with top music labels T-Series Music, Zee Music Company and Yash Raj Films, licensing their music for use in social experiences on Facebook and Instagram.
“We continue to see fast adoption of Stories across our family of apps. Today, with the launch of music stickers on Stories, we are excited about giving new ways for people to express and connect with their friends, ” Facebook head of video and music products Paresh Rajawat said.
Product details:
Music on Facebook and Instagram Stories
Starting today, people will be able to add a song to their photos and videos on their Stories. Simply open the camera on Facebook or Instagram or select a photo or video from your gallery, touch the sticker icon and add the Music sticker. After choosing a song, you will be able to select which part of it you would like to highlight on your story, and add the artist's name and track title. Knowing that Hindi film music is integral to music in India, people will be able search for music by Actor and Actress names, in addition to search by Film Name, Singer Name as well as a Song name. People can also search for songs by language.
Lyrics on Instagram: Additionally, if the song has lyrics available, they will automatically pop up. Tap through the icons to change the animation and text style, and move the lyrics around, rotate or resize it like you would a normal sticker.
Lip Sync Live on Facebook: will allow you to perform and dub songs live on Facebook. Friends can check your performance in real time and follow the lyrics of the songs while you have fun together.
To create one, just select the "Lip Sync Live" option when starting a Live on Facebook – choose a song, add a description and customize the video with filters or a background. During broadcasts, friends will be able see the name of the artist and song featured on the video and be able to directly tap to follow the singer or band on Facebook.
Music on Facebook Profile: will allow people to add tracks to a new music section on your Facebook Profile. In addition, you can pin songs at the top of your Profile, so your friends learn more about you. Songs fixed to your Profile will visually show the artist and the track. When your friends play a song on your Profile, they will be able to hear a small clip or choose to listen to the complete track through streaming platforms. They can add the same song to their Profiles or click to visit the singer or band's Page.
iWorld
Why Peaky Blinders is one of television’s biggest hits that still deserves more attention
Six seasons, multiple awards and the release of Peaky Blinders: The Immortal Man bring the Shelby saga back into the spotlight
In the crowded universe of streaming content, only a handful of shows manage to leave a lasting cultural footprint. Peaky Blinders is overwhelmingly considered one of the biggest global hits of the past decade. Yet many viewers still haven’t fully explored the dark, gripping world of the Shelby family.
Originally produced for the UK’s BBC and later finding a massive global audience through Netflix, the series quietly grew from a British period drama into a worldwide streaming phenomenon.
Created by Steven Knight, the show follows the rise of the Shelby crime family in post-First World War Birmingham. What begins as a gritty street-gang story gradually expands into a sweeping narrative about ambition, politics, power and survival.
At the centre of the saga is Thomas Shelby, portrayed with extraordinary depth by Cillian Murphy. The casting of Murphy is widely regarded as perfect for the role. With piercing eyes, restrained dialogue and an almost hypnotic screen presence, he transforms Shelby into one of the most unforgettable characters in modern screen storytelling.
Murphy’s brilliance lies in his restraint. He rarely shouts or performs theatrically. Instead, a quiet stare, a calculated pause or a subtle shift in expression conveys the emotional storms within the character. Beneath the ruthless gang leader is a war veteran carrying trauma, guilt and loneliness. Murphy captures this complexity with remarkable precision, making Thomas Shelby both terrifying and deeply human.
Beyond its central performance, Peaky Blinders stands out for its unfiltered portrayal of reality. The show does not romanticise crime. Instead, it exposes the harsh social conditions of early 20th-century Britain, from poverty and class struggle to political extremism and the psychological scars left by war.
The series also presents powerful female characters who hold their own within the Shelby empire. Polly Gray, played by Helen McCrory, is the strategic backbone of the family and one of the most formidable figures in the story. Women in the series shape decisions, influence power structures and challenge the rigid social norms of the time.
Across six seasons, the narrative grows dramatically in scale. What begins in the smoky streets of Birmingham evolves into a story involving political conspiracies, fascism and international criminal networks.
The series has also earned significant critical acclaim. It won the BAFTA Television Award for Best Drama Series in 2018 and multiple National Television Awards for Best Drama, cementing its reputation as one of Britain’s most celebrated modern shows.
Another defining feature of the series is its iconic music. The show’s opening theme, Red Right Hand by Nick Cave and the Bad Seeds, became instantly recognisable and widely associated with the Shelby universe. Combined with a powerful soundtrack featuring artists such as Arctic Monkeys and Radiohead, the music helped shape the show’s dark, stylish identity and became hugely popular among fans.
And the Shelby story is not over yet.
In fact, its legacy is unfolding right now. The long-awaited feature-length continuation, Peaky Blinders: The Immortal Man, was released on March 6, 2026, bringing the Shelby universe from streaming screens to cinemas and giving fans a new chapter in the saga.
For viewers who have not yet stepped into this world, the timing could not be better.
Six gripping seasons are ready to binge on Netflix. A new film has just arrived in theatres. And at the heart of it all stands one of the most magnetic performances in modern drama by Cillian Murphy.
So if Peaky Blinders has been sitting on your watchlist for years, this weekend is your moment.
So, by order of the Peaky fookin’ Blinders, consider this your cue to finally step into the ruthless world of Thomas Shelby. Pour yourself a drink, clear your schedule and press the play button. Because when the Peaky Blinders give an order, you listen.
