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Exset, Digital Telemedia partner
MUMBAI: Exset, a broadcast technology and solutions company which offers TV ecosystems for emerging markets, and Digital Telemedia (DTM) have announced their co-operation with Digital Telemedia becoming a Digital Monitization System (DMS) technology partner.
DTM, a Shenzhen Jiuzhou subsidiary will develop value-based MPEG-4 set-top-boxes for digital cable in South Asia as well as for deployment with some key DTH platforms using Exset CAS.
The boxes will also be suitable for use with Exset‘s DMS technology. DMS allows digital television platforms to be created that can then be monetised where previously impossible. This means populations can benefit from new information and entertainment services, while partnering governments can achieve digital switchover bringing social transformation.
Exset CTO Gary Ellis said, "DTM‘s management vision, global presence and ability to address customers need in the context of Indian and African digitisation was a defining factor in this cooperation."
DTM director international sales Huang Wie said, "Exset‘s DMS philosophy – that digitisation can be monitised across emerging markets, allowing digital switchover and empowering populations via TV screen-based information dissemination – is very exciting to us. The DTM set-top boxes that are designed and implemented for DMS will be a game-changer globally. We‘re very pleased to be able to jointly offer high-value STB‘s across emerging markets and in particular the Indian cable market".
Exset global head of sales and marketing Rahul Nehra said, "Exset is delighted to extend its philosophy of ‘Digitisation is Monetisation‘ through its award-winning DMS technology to these markets using its CAS, which is implemented on more than 13 million STB‘s globally. This includes the largest DTH in EMEA, which has more than 10 million subscribers. A proven STB partner like DTM helps us in offering value-based technologies to our Indian cable partners and our pay-TV customers globally."
DMS is a solution which bridges the gap between technology and value-added services. It allows digital television platforms to be created that can then be monetised where previously impossible. The result allows populations to benefit from new information and entertainment services, while partnering governments to achieve digital switchover and bringing social transformation.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
