News Broadcasting
Exorbitant fees keep broadcasters away from Asian Games
SINGAPORE: With the Asian Games just nine days away, the Olympic Council of Asia (OCA) is in the midst of a new problem, this time on the broadcasters’ front.
Two television broadcasters from Singapore have ruled out live coverage of the event, protesting the exorbitant US $ 500,000 quoted as fees by the OCA. Malaysian Television too had threatened not to cover the event till the government intervened and volunteered to foot the bill for the state owned channel.
Reports say broadcasters are primarily protesting OCA’s double standards in charging different rates for selected countries. While Malaysia, Singapore, South Korea and Japan are charged a prohibitive US $ 500,000, India paid 50,000 dollars and the Philippines 110,000 dollars, says a report in the Free Press Journal.
“This year the fees to cover the Games were 5,000 per cent higher than previous Games in Bangkok last year”, says a senior Mediacorp executive. Another disappointing revelation is the fact the the Games ,considered to be the Olympics of Asia, does not have a very high viewership , thus scaring away sponsors, says FPJ.
The Asian Games in Busan in South Korea will run from 29 September to 14 October 2002. The number of countries participating in the Games will be a record 44 with a total of 9,887 athletes to be fielded at Asia’s biggest sports event.
News Broadcasting
CNBC India unveils new logo, rolls out refreshed identity across network
Debuted at IBLA, the redesign signals a sharper, digital-first future
MUMBAI: CNBC has unveiled a refreshed brand identity across its India network, introducing a new logo and visual system that reflects a more modern, digital-first direction.
The rebrand was officially revealed at the India Business Leader Awards held in Mumbai on March 14, marking the first public showcase of the updated design at one of the network’s most prominent platforms.
The overhaul is among the most visible brand updates for CNBC in recent years, aimed at aligning its look and feel with evolving audience habits and a growing multi-platform presence.
At the centre of the refresh is a redesigned logo that moves away from the network’s long-standing multi-coloured peacock motif, opting instead for a cleaner and more minimalist aesthetic. A key visual cue is a blue upward-pointing arrow embedded within the letter ‘N’, symbolising forward momentum, growth and a focus on the future.
The new identity is being rolled out across the entire CNBC cluster in India, including CNBC-TV18, CNBC-TV18 Prime, CNBCTV18.com, CNBC Awaaz and CNBC Bajar. The move brings a more cohesive and contemporary design language across television and digital platforms alike.
The rollout began on March 30, with the network aiming to create a unified viewer experience regardless of how audiences access its content, be it on broadcast, online or connected devices.
With this refresh, CNBC is signalling its next phase of growth in India, blending legacy credibility with a sharper, forward-looking identity designed for an increasingly digital news ecosystem.
