News Broadcasting
Exiting X-Games get exiting sponsors
ESPN-Star Sports along with its sponsors will expand its X Games Brand to include new tours in Thailand, Singapore and Taiwan.
The ESS event management group is organising the third Asian X Games Qualifier taking place at Phuket, Thailand from 7-10 December. Toyota is continuing with its sponsorship due to the immense success of the previous X games and will take the 2000 Asian X Tour to Singapore, Thailand and Taiwan. Completing the list of confirmed sponsors of this year’s AXQ is the Tourism Authority of Thailand.
ESS viewers across Asia, Australia, Japan, Europe and Latin America will be able to enjoy the X games, a competing sport of extreme games. The Asian version of the X games began as the qualifying round of the US summer X games which served as a platform for players of these exiting sports to showcase their talents.
Along with their tremendous appeal to attract local people, the X games also translate into prime programming for ESS. A strong proof of this is the fact that Motor Sports giant Toyota is continuing with its sponsorship with a promise that it will sponsor the X games for another two years so that it can identify with the theme of passion and sports which Toyota says goes with its brand.
The X tours consists of three qualifying events to select competitors for the 2000 AXQ. The X tour is slated to stop in Bangkok (12-14 August), Taipei (9-10 September) and Singapore (7-8 September). In addition to this ESS will be organising viewing events in the Philippines and Malaysia.
News Broadcasting
CNBC India unveils new logo, rolls out refreshed identity across network
Debuted at IBLA, the redesign signals a sharper, digital-first future
MUMBAI: CNBC has unveiled a refreshed brand identity across its India network, introducing a new logo and visual system that reflects a more modern, digital-first direction.
The rebrand was officially revealed at the India Business Leader Awards held in Mumbai on March 14, marking the first public showcase of the updated design at one of the network’s most prominent platforms.
The overhaul is among the most visible brand updates for CNBC in recent years, aimed at aligning its look and feel with evolving audience habits and a growing multi-platform presence.
At the centre of the refresh is a redesigned logo that moves away from the network’s long-standing multi-coloured peacock motif, opting instead for a cleaner and more minimalist aesthetic. A key visual cue is a blue upward-pointing arrow embedded within the letter ‘N’, symbolising forward momentum, growth and a focus on the future.
The new identity is being rolled out across the entire CNBC cluster in India, including CNBC-TV18, CNBC-TV18 Prime, CNBCTV18.com, CNBC Awaaz and CNBC Bajar. The move brings a more cohesive and contemporary design language across television and digital platforms alike.
The rollout began on March 30, with the network aiming to create a unified viewer experience regardless of how audiences access its content, be it on broadcast, online or connected devices.
With this refresh, CNBC is signalling its next phase of growth in India, blending legacy credibility with a sharper, forward-looking identity designed for an increasingly digital news ecosystem.
