Broadband
Excitel collaborates with Amazon Prime for cable cutter plan benefits
Mumbai: Excitel, a home internet start-up has joined hands with Amazon Prime to offer the much-loved Prime benefits to its customers. Subscribers of Excitel’s flagship Cable Cutter plan will be able to subscribe to Prime Lite, and access Prime Video’s extensive content library, as well as enjoy free unlimited same-day delivery across 1M+ products and next-day delivery across 4M+ products on Amazon.
In addition to Prime Lite with Excitel, the enhanced Cable Cutter™ plan also provides up to 300 Mbps of lightning speed, 300+ Live TV channels, and easy access to 22+ OTT platforms including Prime Video, all for just Rs 719 per month, offering offers users a diverse range of entertainment options to choose from.
|
Plan Name  |
Speed |
Offer | Price |
|
Cable Cutter™ – Plan |
Up to 300 Mbps |
Prime Lite with Excitel, along with 22+ OTT services such as Prime Video, Disney+Hotstar, SonyLIV, ZEE5, etc. along with 300+ FTA channels |
Rs 719/month* |
Rs 719/month to be paid upfront for 12 months
Commenting on this partnership, Excitel Broadband, founder and CEO Vivek Raina said, “India’s media market is changing fast. With more people watching ‘OTT Video’ and still using Cable TV, it’s clear that our audience wants a mix of entertainment options. At Excitel, we firmly believe that delivering this experience requires innovative solutions that leverage the power of the Internet. Our collaboration with Amazon Prime marks a significant step towards this vision. By offering Prime Lite with Excitel which combines Amazon’s entertainment and shopping benefits with our affordable internet plans, we’re creating a new era of home entertainment that blends OTT, TV, and the power of the internet.”
“At Prime Video we are constantly looking at ways to strengthen our distribution to ensure wider availability of our much-loved movies and series,” said a Prime Video spokesperson. “The collaboration with Excitel provides seamless access to Prime Video’s full selection of content, as well as Prime Lite benefits like unlimited free shopping & shipping of ‘Same-day/Next-Day’ delivery, Prime exclusive deals and much more. With this collaboration, we are making premium entertainment even more accessible to customers in India.”
Subscribers can enjoy a seamless streaming experience at lightning-fast speeds of up to 300 Mbps with uninterrupted access to the full selection of Prime Video’s movies and series including the highly popular Original series like Panchayat, Mirzapur, The Family Man, Dhootha, Inspector Rishi, blockbuster movies Tiger 3, Kantara, Maja Ma, Bawaal, Teri Baaton Mein Aisa Uljha Jiya, and many more, along with international series and movies like Fallout, Citadel, The Lord of The Rings: The Rings of Power, The Boys, to name a few. This is in addition to other Prime Lite benefits like free unlimited same-day delivery across 1M+ products and next-day delivery across 4M+ products, Prime early access & exclusive deals and 5% cashback on Amazon Pay ICICI Bank Credit Card while shopping on Amazon.
Prime Lite with Excitel stands out as the premier choice for internet service, as Excitel has been recognized by OOKLA, as the fastest internet speed provider. In addition to this prestigious accolade, users can also enjoy a diverse array of TV shows and live content in various Indian and international languages such as English, Hindi, Telugu, Tamil, Kannada, Gujarati, Malayalam, Bengali, Marathi, and Punjabi.
Broadband
ACT Fibernet elevates Aditya Singh to chief customer experience officer
Former senior vp to drive service, retention and delivery revamp
BENGALURU: ACT Fibernet has elevated Aditya Singh to chief customer experience officer, effective 1 January, 2026, as the broadband provider seeks to tighten its grip on service quality in an increasingly competitive market.
Singh, who previously served as senior vice-president – customer experience and loyalty at group level, will now join the executive committee and lead the company’s end-to-end customer transformation agenda.
The move gives him oversight of customer service, customer retention and service delivery, alongside a broader mandate to strengthen network resilience and field operations. The company said the reshuffle underlines its intent to deliver a “consistent, seamless and superior” experience to its 2.3m subscribers across more than 30 cities.
Headquartered in Bengaluru, ACT Fibernet, the consumer-facing brand of Atria Convergence Technologies Limited, is one of India’s largest wired internet service providers. It has built its pitch on high-speed connectivity and responsive customer support, at a time when fibre roll-outs and price wars are redrawing the broadband map.
In a statement, Singh said he was “deeply honoured” to take on the expanded brief and join the executive committee as the company sharpens its focus on simplifying customer touchpoints and turning subscribers into brand advocates.
The elevation signals a clear priority: in a crowded fibre market, customer experience is fast becoming the decisive battleground.
