News Headline
Evolution of the LALIGA brand
Today, LALIGA is the largest football ecosystem in the world, with the most extensive international network of all sports properties, present in 41 countries through 11 offices, and with sustained growth in all areas over the last 10 years.
The reality of LALIGA has changed radically in the last decade. It is bigger, more international, it reaches more people than ever before. That’s why it is evolving its brand to adapt to this new reality.
The new brand
Characteristics and workmark
First of all, we want to assert what we do and what makes us unique with pride. We no longer whisper; today we shout it loud and clear. LaLiga becomes LALIGA, written as a single word in capital letters. A word that represents THE POWER OF OUR FÚTBOL, and claims the pride of being a league that complies with the rules, is socially responsible, and fights to end discrimination.
New symbol
The new brand symbol is represented as LL, its initials, which personify the world’s largest football ecosystem.
The choice of this symbol reflects two key moments that are often experienced on and off the field, and that symbolize the passion for football. On the one hand, players celebrating when they score a goal with a knee slide on the field. The silhouette of their body forms an L while celebrating.
On the other hand, the L that the fans form with their arms when they celebrate goals or their team’s success. With clenched fists, with strength, with passion, that second L is made by football fans. That is why the new LL symbol is a reflection of the communion between players and fans.
LL is the tangible expression of LALIGA’s motivation and drive, a symbol that represents the greatness of shared emotion and the pride of being part of this competition.
Colour
LALIGA’s new corporate colour, Pantone Red 032C, represents the pride, passion, energy and excitement of football, a colour that is easily identifiable, Young, fresh and unique. This coral red connects better with the reality of what LALIGA is now.
Sound identity
Until now, LALIGA has had a distinctive anthem, but this Brand transformation also involves building a unique musical universe, with its own identity aligned with the brand’s values.
The start of the matches will feature its own uch more versatile sound, with its own declination to adapt and change to different environments and moments, all of them easily identifiable, all revolving around the same sound universe.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
