Gaming
Evo changes hands as Sony exits and Nodwin takes control
MUMBAI: The Evolution Championship Series (Evo), the world’s largest and longest-running fighting game festival, has entered new ownership and struck fresh partnerships that will steer its future through 2028 and beyond.
Sony Interactive Entertainment (SIE) has sold its stake in Evo to Nodwin Gaming, backed by Sony Group Corporation, while signing on as a global sponsor until 2028. SIE will continue to support the fighting game community via PlayStation Tournaments and new products in development.
“When SIE acquired Evo alongside RTS in 2021, our goal was to spotlight fighting game fans on a global stage,” said SIE svp and head of global partner development & relations Phil Rosenberg. “As we transition to sponsor, Evo’s momentum has never been stronger, with expansion into new regions.”
Nodwin Gaming co-founder & managing director Akshat Rathee said: “Evo was built on authenticity and passion. We will honour that legacy while opening the door for a new generation.”
Saudi Arabia’s Qiddiya, already a global partner, is investing in RTS, Evo’s co-owner and operator, and extending its deal through 2027. RTS chief executive Stuart Saw said the tie-up would “drive real transformation in the fighting game community through new opportunities, deeper connections and meaningful growth.”
Evo’s global pull is surging. Its Las Vegas flagship drew players from more than 60 countries across 16 titles on a 14-acre floor, backed by brands including Chipotle, AT&T, PlayStation, Red Bull and Under Armour. Evo Japan at Tokyo Big Sight drew around 30,000, making it the largest in-person fighting game tournament in the country’s history.
The festival will debut in Europe at the Palais des Expos in Nice, France, from October 10-12, with record registrations, and expand to Singapore in 2027.
“Evo is accelerating from hosting renowned events to serving as a nexus point for fighting game culture worldwide,” said Evo general manager Rick Thiher.
Gaming
Konami concludes successful eFootball India campaign
Campaign featuring Rinku Singh, Varun Chakravarthy and other stars boosts engagement ahead of FIFA World Cup 2026.
MUMBAI: When cricket meets football in the virtual world, even the biggest fans can’t help but score and Konami’s latest eFootball campaign in India has clearly hit the back of the net. Konami Digital Entertainment has successfully wrapped up its India campaign for eFootball, which brought together cricketers Rinku Singh and Varun Chakravarthy, actors Naslen Gafoor and Chandu Salim Kumar, and footballers Sahal Abdul Samad and Shubhasish Bose. The multi-star campaign generated strong excitement across gaming, football, and creator communities through social content, fan participation, and in-game engagement.
Building on the initial launch that featured a limited-time Lionel Messi card, the campaign united fan communities, lifestyle creators, football creators, and competitive eFootball influencers. It significantly expanded the game’s visibility and deepened engagement with fans across the country.
The campaign also saw thousands of entries submitted as part of its social media engagement challenge, reflecting high levels of community enthusiasm and active creator involvement.
Looking ahead, Konami plans to build on this momentum with more eFootball experiences for Indian fans as the FIFA World Cup 2026 approaches. With global attention on the tournament set to rise, India will remain a key market for deepening community engagement and bringing fans closer to the action.
In a country that lives and breathes sport, Konami has shown that mixing real-world stars with virtual thrills is a winning formula leaving fans eagerly waiting for the next goal.
