Applications
Evertz highlights satellite ground infrastructure digitisation at IBC 2024
Mumbai: At IBC 2024 (2.B51), Evertz will present its advanced digital IF conversion and processing technology, which is transforming satellite ground infrastructure and improving workflows for broadcast and media professionals globally.
As a key player in media and broadcast solutions, Evertz is actively involved in the digital IF interoperability consortium (DIFI), an international non-profit organisation focused on enhancing interoperability in satellite and ground systems networks. This initiative aims to set new industry standards, similar to the transition from SDI to IP, where Evertz has shown considerable expertise. These advancements are set to revolutionize business structures and aid in developing network transport for digitized IF signals.
Evertz recently participated in the second DIFI PlugFest in the UK, where nine vendors tested compatibility with version 1.2 of the IEEE-ISTO 4900-2021 Standard and functionality of version 1.1. Out of 178 test cases, 93 per cent were at least partially compliant and 75 per cent fully compliant. Evertz provided the necessary RF and IP routing infrastructure for seamless signal routing and distribution.
At IBC 2024, Evertz will feature the modular and hot-swappable 7880RFIP platform, offering up to 28 bi-directional conversions in a 3RU frame or up to eight bi-directional conversions in a 1RU frame. This platform can digitize up to 1GHz of instantaneous IF bandwidth per channel, enhancing spectrum management. For European customers, it improves spectrum efficiency, crucial for navigating regulations and limited spectrum availability. The digitized IF is transported over WAN networks using IP, overcoming distance limitations associated with dark fiber. This development enables new workflows and strategic placement of satellite dish farms, reducing operational costs and increasing efficiency. The platform’s scalability and flexibility make it suitable for European broadcasters, telecom operators, satellite operators, government agencies, and research institutions, preparing them for future technological advancements and industry changes.
Additionally, Evertz will showcase the 670WSP channeliser, which provides flexible spectrum management to reduce IP bandwidth requirements and support dynamic workflows. Evertz will also highlight the integration with its MAGNUM-OS orchestration system, simplifying complex digital IF or hybrid workflows. MAGNUM-OS abstracts the underlying architecture, mitigating failure and providing status updates on hardware. Coupled with VUE, it offers a user-friendly interface that can be scaled and optimized for operational needs.
For more information on Evertz’s range of RF products, please visit Hall 2, stand B51 at IBC 2024, or visit www.evertz.com.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
