iWorld
Evergent and Irdeto announce partnership
Mumbai: Evergent, the customer management and monetisation leader for streaming and digital subscription businesses, and Irdeto, the world leader in digital platform cybersecurity, today announced a new partnership to combine Evergent’s flexible subscription and customer management solutions with Irdeto’s video streaming security and management tools. The new partnership will enable OTT streaming providers to quickly bring innovative, custom use cases to market, taking advantage of the rapidly growing market for subscription-based services.
According to research from Statista, the global market for OTT video is expected to grow over the next five years at a CAGR of 10 per cent. OTT streaming video providers must compete for their position in this growing market by offering unique, customer-friendly packages and experiences. The new partnership between Evergent and Irdeto will provide these companies with solutions for tailored customer offerings, allowing streaming providers to quickly bundle different offers and services and bring them to market.
“Speed and flexibility are key to surviving and thriving in our current economic climate,” said Evergent CEO & founder Vijay Sajja. “With our partnership with Irdeto, we’ve found a company with common goals and values. The combination of our unique product offerings will make it possible for our OTT customers to design the services and bundles that will help them to acquire and maintain loyal subscribers. The subscription services market can count on Evergent and Irdeto for speed, flexibility and reliability.”
The new partnership will bring together the most configurable and easy to deploy solutions for subscription service providers from Evergent and Irdeto. Evergent’s suite of flexible monetization and customer experience solutions make it possible for OTT streaming video and other service providers to quickly plan, evaluate and implement new business strategies.
In the era of video streaming, Irdeto is taking a leading role as the trusted partner to customers by offering an enriched suite of end-to-end OTT solutions that help maximise the value of their platform and their content rights. Pay-TV operators embarking on a super-aggregation strategy (broadcast combined with OTT) can leverage Irdeto’s cybersecurity solutions to offer the fastest and most flexible and secure way to deploy a hybrid (or pure OTT) service on an Android TV or RDK set-top box.
“The synergy between Irdeto’s secure video streaming solutions and Evergent’s customer management tools will make a substantial difference for streaming video providers and other subscription-based videos,” said Irdeto CEO Doug Lowther. “No other solution offers the same breadth of functionality and ease of use. We look forward to developing this partnership and providing additional value to our customers in the months to come.”
iWorld
Shemaroo buys OHO Gujarati’s entire content library for ShemarooMe
The deal lands over 30 original web series and 450-plus actors on ShemarooMe, with Pratik Gandhi’s Vitthal Teedi leading the charge
MUMBAI: Shemaroo Entertainment has moved fast and moved big. The company has snapped up the entire content library of OHO Gujarati for its streaming platform ShemarooMe, a consolidation that has no precedent in the Gujarati OTT market.
The haul is considerable. More than 30 original Gujarati web series, featuring the work of upwards of 450 local actors, will now sit under ShemarooMe’s roof. For a platform that has spent years quietly building its Gujarati credentials, including originals, curated libraries, and culturally rooted narratives, this is the kind of bulk acquisition that changes the competitive arithmetic overnight.
Saurabh Srivastava, chief operating officer for digital business at Shemaroo Entertainment, made clear the company’s ambitions stretch well beyond the subcontinent. “As we bring the well-established catalogue of OHO Gujarati onto ShemarooMe, our focus remains on making high-quality Gujarati stories more accessible while continuing to invest in compelling content,” he said. “With our strong connection to Gujarati viewers across the world, we believe these stories from the OHO catalogue can travel far and create an exciting entertainment offering for viewers.”
The first title out of the traps will be Vitthal Teedi, which hits ShemarooMe on April 10th. The series stars Pratik Gandhi, a name that needs no introduction to Gujarati audiences, and has the distinction of being the only Gujarati web series he has appeared in to date. Set in the heartland of Saurashtra during the 1980s, it traces a small-time gambler torn between personal ideals and the brutal logic of his circumstances. Character-driven, culturally embedded, and backed by a soundtrack featuring folk artists Aditya Gadhvi, Jigardan Gadhavi, and Geeta Rabari, the show arrives with considerable pedigree.
For Shemaroo, the deal fits neatly into a digital growth playbook built on sustainable expansion and deeper regional engagement. The Gujarati diaspora is large, dispersed, and underserved by mainstream streaming giants. If the company can deliver the goods, the OHO library may prove to be the most valuable land-grab in regional OTT this year.
