Gaming
Eurosport and GCN gear up for Tour de France 2021 coverage
Mumbai: The iconic bike race speeds back onto screens this summer as the crème de la crème of cycling come together to battle for the yellow jersey. Capturing every stage, every sprint and every climb, Discovery-owned broadcaster Eurosport and its Global Cycling Network (GCN) are all set to live-stream 2021 Tour de France for viewers in more than 60 markets across Europe and Asia.
With total exclusivity in 35 markets, Eurosport and GCN will offer live, on-demand and ad-free coverage of every stage of Le Tour via its digital platforms the Eurosport App and GCN+. For the first time, Discovery’s global streaming service discovery+ will also show all the action via Eurosport with Eurosport 1 also offering live broadcasts of every stage, it said in a statement.
Eurosport and GCN’s international experts Sir Bradley Wiggins and Alberto Contador will offer LIVE insights to viewers in the UK and Spain respectively. Eurosport and GCN will bring fans closer to their favourite riders with a unique view of the action as its ‘Brad on a Bike’ feature returns for 2021 with Sir Bradley Wiggins and Bernie Eisel reporting live from the heart of the peloton. GCN+ will also offer subscribers exclusive content and original documentaries, both online and via the GCN App.
Expressing his excitement about the upcoming event, Eurosport’s SVP – content and production, Scott Young said, “With the Grand Départ just days away, we are gearing up for the most comprehensive coverage of the Tour de France anywhere by harnessing the full power of Eurosport, GCN and discovery+ to excite and entertain viewers everywhere.”
“We are looking forward to having Brad and Bernie back on the bike, offering viewers an innovative and unique insight to life in the peloton, as well as dissecting the drama of each stage through our local analysis and highlights shows. This year, the action does not end at the Champs-Élysées, and with the Olympic Games Tokyo 2020 following just a week after we find out who takes home the yellow jersey, there is so much racing and so many stories to look forward to over the coming weeks,” Young added.
The exclusive coverage begins on 24 June, before stage one begins from the French city, Brest – on 26 June.
Gaming
Konami concludes successful eFootball India campaign
Campaign featuring Rinku Singh, Varun Chakravarthy and other stars boosts engagement ahead of FIFA World Cup 2026.
MUMBAI: When cricket meets football in the virtual world, even the biggest fans can’t help but score and Konami’s latest eFootball campaign in India has clearly hit the back of the net. Konami Digital Entertainment has successfully wrapped up its India campaign for eFootball, which brought together cricketers Rinku Singh and Varun Chakravarthy, actors Naslen Gafoor and Chandu Salim Kumar, and footballers Sahal Abdul Samad and Shubhasish Bose. The multi-star campaign generated strong excitement across gaming, football, and creator communities through social content, fan participation, and in-game engagement.
Building on the initial launch that featured a limited-time Lionel Messi card, the campaign united fan communities, lifestyle creators, football creators, and competitive eFootball influencers. It significantly expanded the game’s visibility and deepened engagement with fans across the country.
The campaign also saw thousands of entries submitted as part of its social media engagement challenge, reflecting high levels of community enthusiasm and active creator involvement.
Looking ahead, Konami plans to build on this momentum with more eFootball experiences for Indian fans as the FIFA World Cup 2026 approaches. With global attention on the tournament set to rise, India will remain a key market for deepening community engagement and bringing fans closer to the action.
In a country that lives and breathes sport, Konami has shown that mixing real-world stars with virtual thrills is a winning formula leaving fans eagerly waiting for the next goal.
