News Broadcasting
Europe’s Ariane rocket lofts US TV satellite sucessfully
European space rocket Ariane 44LP successfully placed a large satellite in orbit for DirecTV, the biggest US subscription TV channel early this morning.
The Ariane 44LP workhorse version having two liquid and two solid strap-on boosters was launched from the European Space Agency’s launch pad at Kourou, French Guiana, on schedule at 9:35 pm and DirecTV-4S satellite separated from the launcher about 21 min later as per a press release from Arianespace.
DirecTV-4S will be placed in geostationary orbit west of the Galapagos Islands, providing a digital footprint across the entire United States of America. DirecTV is the largest satellite television provider in the United States serving 10 million subscribers. The satellite will be used by California-based DirecTV to provide digital television service with more than 300 channels of additional capacity to deliver additional local channels.
Direct Tv-4S, a 4.3-tonne payload is the third satellite launched by Ariane for DirecTV. Among the earlier five satellites under DirectTV’s umbrella , DirecTV-1 was launched in December 1993 and DirecTV-3 followed in June 1995 through Arianespace.
EchoStar Communications, DirecTV’s nearest rival, won a bidding war for the company last month against US-Australian media magnate Rupert Murdoch with the deal being subject to clearing several regulatory hurdles.
Arianespace chairman and CEO Jean-Marie Luton noted that tonight’s flight was with the 200th spacecraft built by Boeing Satellite Systems.
Luton also added that DIRECTV-4S set a record for pre-launch processing as the satellite was launched just two and a half weeks after its arrival in French Guiana, to make this the shortest satellite campaign in the history of Ariane, and to satisfy the requirements of customer Direct TV-4S.
The DIRECTV-4S platform will be the first spacecraft in the DIRECTV fleet to use highly focused spot beam technology, allowing the company to expand its local channel offerings in metropolitan markets.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
