News Broadcasting
Europe’s Ariane rocket lofts US TV satellite sucessfully
European space rocket Ariane 44LP successfully placed a large satellite in orbit for DirecTV, the biggest US subscription TV channel early this morning.
The Ariane 44LP workhorse version having two liquid and two solid strap-on boosters was launched from the European Space Agency’s launch pad at Kourou, French Guiana, on schedule at 9:35 pm and DirecTV-4S satellite separated from the launcher about 21 min later as per a press release from Arianespace.
DirecTV-4S will be placed in geostationary orbit west of the Galapagos Islands, providing a digital footprint across the entire United States of America. DirecTV is the largest satellite television provider in the United States serving 10 million subscribers. The satellite will be used by California-based DirecTV to provide digital television service with more than 300 channels of additional capacity to deliver additional local channels.
Direct Tv-4S, a 4.3-tonne payload is the third satellite launched by Ariane for DirecTV. Among the earlier five satellites under DirectTV’s umbrella , DirecTV-1 was launched in December 1993 and DirecTV-3 followed in June 1995 through Arianespace.
EchoStar Communications, DirecTV’s nearest rival, won a bidding war for the company last month against US-Australian media magnate Rupert Murdoch with the deal being subject to clearing several regulatory hurdles.
Arianespace chairman and CEO Jean-Marie Luton noted that tonight’s flight was with the 200th spacecraft built by Boeing Satellite Systems.
Luton also added that DIRECTV-4S set a record for pre-launch processing as the satellite was launched just two and a half weeks after its arrival in French Guiana, to make this the shortest satellite campaign in the history of Ariane, and to satisfy the requirements of customer Direct TV-4S.
The DIRECTV-4S platform will be the first spacecraft in the DIRECTV fleet to use highly focused spot beam technology, allowing the company to expand its local channel offerings in metropolitan markets.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
